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And the Online Shopping Winner Is…



I know you’ve been waiting with bated breath all holiday season to find out which of the made-up online shopping holidays would be the winner—Cyber Monday for the first time ever? Green Monday again? Brown Monday? Purplish-Blue-Like-a-Bruise Monday?

Sadly, none of the above. Nope, it was some no name: Tuesday, December 15. Coming from behind, that all-but-forgotten day of the week topped the online revenue charts for the first time with $913M in sales. That’s right, nearly one billion dollars in revenue online in one day—and yes, that would be the record for the most online spending in a single day, ever.

2009 Holiday Season To Date vs. Corresponding Days* in 2008
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc
 

Millions ($)
2008 2009

Percent Change
November 1 – December 20 $24,550 $25,524 4%
Thanksgiving Day (Nov. 26) $288 $318 10%
Black Friday (Nov. 27) $534 $595 11%
Cyber Monday (Nov. 30) $834 $887 5%
Green Monday (Dec. 14) $859 $854 -1%
Tuesday, Dec. 15 $754 $913 21%
Weekend of Dec. 19-20 $677 $767 13%
Week Ending Dec. 20 $4,532 $4,803 6%

*Corresponding days based on corresponding shopping days (November 2 thru December 21, 2008)

As you can see, overall, spending is up just 4% over last year. The peak day is up 6% over last year’s peak, Green Monday (December 15).

Wait a minute. December 15, 2008; December 15, 2009. Coincidence? I think not.

Of course, there’s always room for the last minute shoppers to set another record. Polls indicate that, as of Sunday, the average shopper has 38% of their Christmas shopping left, with 17% who haven’t even started yet. That’s one in six Christmas shoppers who left it to the last four days before Christmas to even get started. (via)

Have you finished your Christmas shopping? Did you win big on December 15 again this year, or did you help drive up that total spending?

  • http://www.jaankanellis.com Jaan Kanellis

    Considering the economy should we consider any up-tick a good sign?
    .-= Jaan Kanellis´s last blog ..Google Living Stories? =-.

  • http://www.bigpictureweb.com Josh Braaten

    I be the large spike was due to a handful of large online retailers holding specials. It would be interesting to look through the data if it were available.
    .-= Josh Braaten´s last blog ..4 Internet Marketing Books Reviewed in 1 Blog Post =-.