Step 1: Spend ~$100 million on an advertising campaign.
Step 2: Let your site go down:
Really? Not anything? Sad.
UPDATE: Around 30 minutes later, the big shark is back:
Now we wait to see if Bing provides an explanation or pulls a “Tiger Woods” on us.
UPDATE 2: Bing explains the outage. Read it, and see if you can tell what’s missing from its statement:
Bing.com was down between about 6:30 and 7:00 PM Pacific Time on Dec 3, 2009. During this time, users were either unable to get to the site, or their queries were returning incomplete results page.
The cause of the outage was a configuration change during some internal testing that had unfortunate and unintended consequences.
As soon as the issue was detected, the change was rolled back, which caused the site to return to normal behavior. Unfortunately the detection and rollback took about half an hour, and during that time users were unable to use bing.com.
We strive to maintain a high standard of operational excellence at Bing. We are running a post mortem to find out how our software and processes need to be improved to prevent anything like this from happening again.
Senior Vice President, Online Services Division
What’s missing? “We’re sorry.”
I’ve met Nadella a few times this is probably just an oversight, but you’d think we’d get an apology for Bing not living up to its promise.