Marketing Pilgrim

Two years ago, Microsoft bought a 1.6% share of Facebook for $240M. In exchange, Microsoft Live (and now Bing) provided web search for the most popular social network in the world. Two months ago, the two companies entered another deal with Bing to integrate public updates on the social network into Bing search results on real time searches.

Okay, this time, it’s not really that big a deal, but Bing and Facebook are here yet again, reminding us all how buddy-buddy they are (and thus how cool Bing is, really, guys, can I play now?).

As part of their continuing $100M marketing blitz, Bing is running a contest with Facebook. The theme is “hometown pride.” (I’ve got this great picture of my son. . . .) and the winning image will be featured as the Bing background on January 6.

This is similar to a contest run this summer. Maybe this time they can break 100,000 Facebook fans.

What do you think? Will Bing’s efforts net them more popularity?

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