One advantage Valpak has over the 2 companies mentioned is that their print product is branded for recognition and advertised heavily on tv, etc… so folks will open it. and it, like google has the sales methodologies and capacity to serve both very small and very large businesses. As other print channels die off (cough… newspaper), valpak will continue to grow its print product while the other, weaker players in terms of product concept, selling system and brand recognition will fall by the wayside.

Still, the day may come when we don’t print stuff like we don’t buy cd’s…and valpak also seems to be the best in the print space in terms of addressing this future reality.

For now…our envelopes and websites are working better than ever before as consumer look to Valpak, Valpak.com and Valpak apps for local and national savings.
.-= David´s last blog ..Valpak Announces Triple Environmental Certification =-.

Bill

How long will they hold on to the offline business that costs a considerable amount more to produce? And will that let an online only, more nimble competitor take the business of the future because they were too busy protecting a dying outlet?

“I am still amazed at how slow and plodding the offline world is in most sectors when it comes to seeing the competitive threat that online services is”

I don’t think it’s valid. In other words, Valassis (the people in the lawsuit), create/own RedPlum.com. So, I think they are very aware of online services, being that they do both. In fact, News America also has an online presence.