Posted December 19, 2009 9:51 am by with 6 comments

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So we all know how incredibly awesome I am, right? Well, even though it’s painfully obvious to me and you, I still like to remind myself from time to time. I do this by re-reading my favorite tweets, taking really good pictures of myself at my new favorite social media site, and sometimes late at night, I call my cell phone and leave a message on my voicemail just so I can listen to how awesome I sound!

Honestly, I could do all of those things over and over again all day long! But, my favorite way to pump up my ego, is to do something to make the world a better place. You see, when you volunteer your time and energy to helping others out, you feel great inside because you have helped out some poor schmuck that is nowhere near as cool as you, but maybe they might be one day, because you stepped-in to help! Now, I know what your thinking: Hey, Joe, you should volunteer your time because it’s the right thing to do, not because you want a shallow ego boost! Geez, you sound like my mother! Calm down! Honestly, does it really matter why I want to volunteer? People need help no matter what, right?


As internet marketers we are in a unique position to help make the world a better place this holiday season. The internet and social media are literally the new gateways of information in our quickly evolving world. As internet marketing vanguards we have incredible power to shape the dialogue. And we can use this power to help make the world a better place. Here are some ideas on how you can get started right now to help make the world a better place.

Organize an Online Fund Raising Campaign

As marketers it is our job to create wealth! Why not volunteer some of your marketing skills to help a nonprofit raise funds on the internet. How do you do that? Well, first start by picking a non-profit that you have a genuine desire to help. This is because many non-profits are approached by strangers all the time and sometimes their staff becomes guarded. However if you can show them that you have a genuine desire to help, they will be more open to letting you speak on their behalf. Develop a simple landing page that can collect donations. This landing page should briefly articulate the non-profit’s mission and ideals. Then write a small donations plea. Use your skills in social media and word of mouth to drive traffic to the page. Record the progress of the campaign with tools like ChipIn. There are other ways to run your campaign so get creative and have fun. But, make sure to clear all plans with the non-profit first!

Offer Your Services “Pro Bono”

Many non profits will already have someone in place to handle fund raising so it may be hard running a campaign along side another volunteer that has worked with them longer. If this is the case, you can always offer other services that they may need more. For example you might be able to get them started on twitter or facebook, or maybe they need some help editing their web site. These are all things that you might do for your clients that you could do pro bono for a non profit.

Teach Someone a New Skill

If you are having a hard time finding an organization to work with, you can always teach a new skill to an individual. As “web workers” most of us have some pretty unique skill sets. You might be able to teach HTML to someone that wants to get into web development. Or you might teach how to use software like Adobe Photoshop to someone interested in design. Or you could use your skills as a copywriter to help teach better writing.

These are just a few ideas of how you can start using your marketing skills to help make the world a better place. And don’t forget, the holiday season isn’t the only time for a shallow ego boost, you can volunteer any time through out the year!