Marketing Pilgrim

While Google’s CEO is experimenting with the wonders of Twitter (which by the way has been switched to @ericschmidt and has over 10k followers so adjust accordingly) the mothership, Google, is announcing some new search additions that are, well, timely.

Today Google made the announcements from the Computer History Museum in Mountain view. The official Google blog tells us Be sure to check out the video there as well.

First, we’re introducing new features that bring your search results to life with a dynamic stream of real-time content from across the web. Now, immediately after conducting a search, you can see live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before. When they are relevant, we’ll rank these latest results to show the freshest information right on the search results page.

Wow, this has been a rough day for SEO’s for sure. First, personalization is made the norm by Google for all users and now more front page real estate is threatened by the real time search offer. Of course, this type of offering will be more useful in some areas since searches like “injection die mold” won’t have much current activity around it (or will it?).

There is a lot to digest with this new offering and it looks pretty comprehensive. I think it’s better for Google to tell you so here you are.

Click on “Latest results” or select “Latest” from the search options menu to view a full page of live tweets, blogs, news and other web content scrolling right on Google. You can also filter your results to see only “Updates” from micro-blogs like Twitter, FriendFeed, Jaiku and others. Latest results and the new search options are also designed for iPhone and Android devices when you need them on the go, be it a quick glance at changing information like ski conditions or opening night chatter about a new movie — right when you’re in line to buy tickets.

And, as part of our launch of real-time on Google search, we’ve added “hot topics” to Google Trends to show the most common topics people are publishing to the web in real-time. With this improvement and a series of other interface enhancements, Google Trends is graduating from Labs.

Our real-time search features are based on more than a dozen new search technologies that enable us to monitor more than a billion documents and process hundreds of millions of real-time changes each day. Of course, none of this would be possible without the support of our new partners that we’re announcing today: Facebook, MySpace, FriendFeed, Jaiku and Identi.ca — along with Twitter, which we announced a few weeks ago.

You can go to Google Trends and click on a hot topic to test out these new features which will be available in English over the next few days. This addition to Trends also marks its graduation from Google Labs. Sniff, sniff, our little application is growing up so fast sob, sob.

So as to try to out do themselves, Google also announced mobile search changes as well.

We have also made some new strides with mobile search. Today’s sensor-rich smartphones are redefining what “query” means. Beyond text, you can now search by a number of new modes including voice, location and sight — all from a mobile device. So we’ve been working to improve technology that takes advantage of these capabilities.

Well, today could prove to be a watershed day in search as Google is now changing the game in a way that only Google can. What does this mean to the way you do business? How to you see these changes impacting your SEO practice? Is this a true game-changer or just another step along the way? Let’s hear your thoughts.

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