http://www.marketingpilgrim.com/2009/12/google-changing-online-news-with-living-stories.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.marketingpilgrim.com/2009/12/google-changing-online-news-with-living-stories.html/comment-page-1#comment-104628 Rob Leavitt Wed, 09 Dec 2009 16:16:56 +0000 http://www.marketingpilgrim.com/?p=14720#comment-104628 Hard to know if this is another Google experiment that fizzles or flies, but one of my own first reactions is that it could be an interesting model for companies looking to curate good content on business issues that interest their customers. If you're promoting thought leadership on a big topic (and most B2B companies at least try to do this), having a "living story" page to cover the latest related developments in the industry could be a great resource for customers. Of course many companies already do something like this with blogs and microsites, but perhaps Google is offering at least the beginning of a better way. .-= Rob Leavitt´s last blog ..<a href="http://feedproxy.google.com/~r/typepad/reputationtorevenue/~3/OSJoa7T2Gx0/more-evidence-that-givetoget-is-the-key-to-success.html" rel="nofollow">More evidence that give-to-get is the key to success</a> =-. Hard to know if this is another Google experiment that fizzles or flies, but one of my own first reactions is that it could be an interesting model for companies looking to curate good content on business issues that interest their customers. If you’re promoting thought leadership on a big topic (and most B2B companies at least try to do this), having a “living story” page to cover the latest related developments in the industry could be a great resource for customers. Of course many companies already do something like this with blogs and microsites, but perhaps Google is offering at least the beginning of a better way.
.-= Rob Leavitt´s last blog ..More evidence that give-to-get is the key to success =-.

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