Google REALLY Wants You to Speed Up Your Web Site

When Google’s Matt Cutts makes this statement on Twitter:

“This is important. Google provides webmaster tool to see how fast your site is…”

You can pretty much take to the bank that Google is getting ready to add site load speed to its complex search algorithm.

In fact, Cutts points us to this Google announcement:

On Site Performance, you’ll find how fast your pages load, how they’ve fared over time, how your site’s load time compares to that of other sites, examples of specific pages and their actual page load times, and Page Speed suggestions that can help reduce user-perceived latency. Our goal is to bring you specific and actionable speed information backed by data, so stay tuned for more of this in the future.

So, why is Google adding “speed” to its algorithm? The clue is given by Google:

Studies have repeatedly shown that speeding up your site leads to increased user retention and activity, higher revenue and lower costs.

Oh, you thought Google was talking about your revenues and costs? No, silly, it’s Google’s. :-P

PS. Want to check your site’s performance? You’ll need a Google Webmaster’s account, then follow this navigation path: yoursite>labs>site performance (thanks NC_SEO)