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Google to Host Android Announcement Event

Google is stirring up buzz to rival Apple’s yearly expectations with an invitation for reporters to an event January 5—yep, just days before the CES show. Apple has made a tradition of big (or not so big) announcements scheduled conveniently upstaging the popular Consumer Electronics Show. So Google will definitely be cutting into the speculation market between now and then—especially since they told reporters the announcement, hosted at the Mountain View facility—will have something to do with their mobile OS, Android. First launched on the G1 over a year ago, “this is just the beginning of what’s possible,” Google said in the email invitation.

The announcement comes less than a month after Google sent its employees home with an unlocked Android phone called the Nexus One, sparking a viral media frenzy when the employees hit social media. With free buzz already in the air and more to come, it seems entirely possible that Google will officially unveil the Nexus at the event.

Apple, on the other hand, appears to be keeping any major announcements under its hat for now, with a major product announcement scheduled for January 26, according to Reuters. The anticipated Apple tablet computer would definitely rival a Google phone for buzz, but it looks like they won’t be in direct competition for consumers’ presales attention.

So far, not a whole lot is certain about the Nexus One. Search Engine Journal takes a look at the definites and rumors from technical specs to carriers.

On the other hand, there’s been a lot of buzz (which seems mostly misguided) around the Chrome OS being used on netbooks. Recently Google premiered a netbook with a Google OS—Android.

What do you think? Will Google formally unveil the Nexus One? Or do they have something else up their sleeve?

  • http://www.frankthinking.com Frank Reed

    How many sleeves do they have? There have been so many announcements in the past few months that one has to wonder what Google has to do to top itself.

    As always, great post ;-).
    .-= Frank Reed´s last blog ..Merry Christmas =-.

  • http://dailyguerrilla.com Sam

    android vs. iphone, who wins in the end?
    .-= Sam´s last blog ..Seth Godin: Sliced Bread and Other Marketing Delights =-.