Google’s Blogger Integrates with Amazon Associates
Back in April, Google added a Monetize tab within Blogger to help its users earn money from AdSense on their site and in their feeds. Now they’re adding a new feature to that stable—Amazon Associates integration.
We’re used to hearing about the two companies as “frenemies” in the emerging eBook market—but hey, if cooperation makes things easier for users (and make the users and Amazon a buck), it’s definitely a good thing, right?
You’ve always been able to use Amazon Associates “manually” in a Blogger blog, but now there are options to make it fast and easy to use from right inside Blogger. (And I’m pretty jealous.) The above screen shows the default. Once you set up or enter your Associates ID, you’re given the option to add the Amazon Product Finder to the Edit and Compose New Post pages. The finder not only locates products within the Amazon store:
but also inserts the kind of link you want into your blog post:
Though I”m not sure what pushed them to do this, this is a good move for Google, but the clear winners here are Blogger users—and Amazon.
What do you think? Why did Google and Amazon partner like this? What’s Google getting out of the deal?