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Google’s Blogger Integrates with Amazon Associates

posted on December 16, 2009


Back in April, Google added a Monetize tab within Blogger to help its users earn money from AdSense on their site and in their feeds. Now they’re adding a new feature to that stable—Amazon Associates integration.

We’re used to hearing about the two companies as “frenemies” in the emerging eBook market—but hey, if cooperation makes things easier for users (and make the users and Amazon a buck), it’s definitely a good thing, right?

blogazon1

You’ve always been able to use Amazon Associates “manually” in a Blogger blog, but now there are options to make it fast and easy to use from right inside Blogger. (And I’m pretty jealous.) The above screen shows the default. Once you set up or enter your Associates ID, you’re given the option to add the Amazon Product Finder to the Edit and Compose New Post pages. The finder not only locates products within the Amazon store:
blogazon3

but also inserts the kind of link you want into your blog post:
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Though I”m not sure what pushed them to do this, this is a good move for Google, but the clear winners here are Blogger users—and Amazon.

What do you think? Why did Google and Amazon partner like this? What’s Google getting out of the deal?


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  • http://Twitter/Ed Ed

    The only thing I can think is that Google is confident of their
    search engine’s quality sniffing, and sees it as more content.

    WordPress, posterous, tumblr may be eating Blogger’s lunch.
    Heck they already have a ton of blogspot spam,
    maybe legit monetization will curb it?

  • http://tins.rklau.com/ Rick Klau

    @Ed – it’s simpler than that: this is just good for users. We know from looking at the data that they create tons of links to Amazon already, and many don’t know about/understand affiliate programs. By making the process of creating those links easier, and exposing more users to the potential to earn referral fees on purchases that result from their links, we think this is just a great feature to support.

    As far as spam goes, while I agree it was historically a significant issue, we measure % of pageviews that are believed to be spam on a daily basis. We actively fight spam, take down a number of blogs every day believed to be spam, and the % of pageviews that are spam is down dramatically over the last two years. (And we’re always open to reports of offending blogs – we take action quickly and look to incorporate new programmatic signals when possible.)
    .-= Rick Klau´s last blog ..Google Chrome Extensions: Blog This! (by Google) =-.

  • http://techcrunchies.com Anand Srinivasan

    It’s good, but not enough..Today, Blogger’s competition is not from WordPress or Typepad..The main competition is from content publishing sites like Squidoo and Hubpages. These pages not only let you publish any amount of content you want (along with Adsense, Amazon, ebay links, etc.) but also go ahead and help you promote your site.

    With Blogger, the users have to go try promoting their blog as well which is the hardest part and so you have lots of users moving to these other sites which helps money come by quicker.
    .-= Anand Srinivasan´s last blog ..Gadget Ownership Among American Internet Users =-.

  • http://digitalproductscenter.com Digital Products

    Not easy to make any money since almost everybody has an account with Amazon.

  • http://bcscentral.info BCS Central

    Let’s see Amazon Associates link up with WordPress!

Filed Under: Affiliate, Blogging