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Hitwise: Google Gets >71% of Searches

hitwiseFor the first four weeks of November, Google fielded 71.57% of all online searches in the US, according to Hitwise reports today. They’re up a percentage point over their October 2009 numbers—but they’re the only one doing so well.

Yahoo, still #2 in searches served, fell three quarters of a percentage point—and when your share is down to 15.39%, that tiny change represents a drop off of nearly 5%. Bing, meanwhile, also fell in November, but only 2% (a quarter of a percentage point). Ask, that big winner, saw a 1% increase over October—but considering that’s a shift of 0.03 percentage points, maybe it’s not something that should go on their resume. The 52 other search engines Hitwise monitors accounted for 1% of searches.

Perhaps most interesting in this release is the look at Bing’s boost for verticals. While Google continues to send the most traffic to sites in the automotive, travel, and shopping categories, Bing has made double digit (percent) improvements over Live’s position last year for sending downstream traffic:

Percentage of U.S. upstream traffic from search engines among verticals

 

Google

Yahoo! Search

Bing

Vertical

Nov-08

Nov-09

YoY % Change

Nov-08

Nov-09

YoY % Change

Nov-08

Nov-09

YoY % Change

Automotive

18.38%

21.10%

15%

4.26%

3.96%

-7%

1.26%

2.34%

86%

Health

32.69%

31.62%

-3%

6.31%

5.05%

-20%

1.78%

3.40%

91%

Shopping

18.12%

19.29%

6%

4.22%

3.91%

-7%

1.30%

2.26%

74%

Travel

26.77%

28.87%

8%

4.95%

4.26%

-14%

1.86%

2.86%

54%

Note: Data is based on monthly upstream traffic from the Hitwise sample of 10 million U.S. Internet users and does not include news searches.

*This includes executed searches on Bing.com, Live.com and MSN Search but does not include searches on Club.Live.com.

Source: Experian Hitwise

What do you think? Could vertical search be the big thing for Bing, or is that too specialized for a would-be Google competitor?