Posted December 23, 2009 10:15 am by with 5 comments

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I don’t quite ever remember a social network that I at first so loved, and then ultimately, so hated. Fortunately, the bad taste left in my mouth by MyBlogLog will likely go away at the beginning of the year–according to rumors that Yahoo will shutter the service.

MyBlogLog had so much potential as a network that connected bloggers with their readers. So much, in fact, that Yahoo bought the company back in January 2007. The ink was barely dry on the contract when the service simply started sucking:

That’s just a summary–and doesn’t include the now infamous event where a former Yahoo employee got egg on his face.

You can argue that MyBlogLog suffered because of better solutions from Google and Facebook, but in the end, I believe the company’s former co-founder Eric Marcoulier hits the nail on the head:

“So much of your company’s long term success when it’s acquired is based on the amount of executive juice it has. The only way it survives and flourishes is if you have an executive champion who promotes it internally. Shortly after we were acquired we were transferred away from our champion and under someone who didn’t feel the same way about MyBlogLog. In those circumstances, things simply slow down.”

Or completely suck. I wonder how many other Yahoo products have suffered the same fate?

  • Andy,

    Not sure you realize this but you need to fix the links to your other articles int this post. The links in the unordered list all end up at 404. The other links are fine though.

    I am sure I have read the posts before but would be nice to see them again since we have (if only based on rumors) a different angle to look at NoBlogLog 🙂
    .-= Vlad´s last blog ..Let Dane Morgan Write Your Next Blog Post! =-.

  • That is bizarre. Thanks for letting me know!

    Fixed! An errant “2009” inserted into each link.

  • Well, I am new to the MyBlogLog ordeal. But, I can see how that would be frustrating. Do you think that it is still a good vehicle for generating traffic to your site.
    .-= Steve Roddy´s last blog ..Achieve Your 2010 Web Marketing Goals =-.

  • Nik

    DECEMBER 23, 2009
    Yesterday, rumors surfaced around Yahoo!’s imminent shutdown of its MyBlogLog service. Frankly, it’s no secret within Yahoo! that we’re actively discussing the future of MyBlogLog. However, it’s also true that we have not made any final decisions at this point. Is a shutdown on the table? Sure, that’s an option. But there are other options as well. We know this creates some uncertainty for current MyBlogLog users. While we aren’t quite ready to share more details, we promise to keep you posted.
    Chris Yeh, Head of YDN