I don’t quite ever remember a social network that I at first so loved, and then ultimately, so hated. Fortunately, the bad taste left in my mouth by MyBlogLog will likely go away at the beginning of the year–according to rumors that Yahoo will shutter the service.
MyBlogLog had so much potential as a network that connected bloggers with their readers. So much, in fact, that Yahoo bought the company back in January 2007. The ink was barely dry on the contract when the service simply started sucking:
- Removing MyBlogLog Widget – Too Slow Today
- MyBlogLog Reacts to Boycott, Reinstates Shoemoney
- MyBlogLog a Bunch of Schmoes?
- Forget Google, Now MyBlogLog Adds Friends without Your Consent
That’s just a summary–and doesn’t include the now infamous event where a former Yahoo employee got egg on his face.
You can argue that MyBlogLog suffered because of better solutions from Google and Facebook, but in the end, I believe the company’s former co-founder Eric Marcoulier hits the nail on the head:
“So much of your company’s long term success when it’s acquired is based on the amount of executive juice it has. The only way it survives and flourishes is if you have an executive champion who promotes it internally. Shortly after we were acquired we were transferred away from our champion and under someone who didn’t feel the same way about MyBlogLog. In those circumstances, things simply slow down.”
Or completely suck. I wonder how many other Yahoo products have suffered the same fate?