Marketing Pilgrim

Rev up the rumor mill engines! We’re not sure what the expiration date is on this one either so we better get on it fast. It appears that the fresh, French air at the LeWeb conference in Paris has created an awkward moment for Twitter co-founder and chairman, Jack Dorsey. Let this be a lesson for all you kids out there that words are powerful things and they are also very malleable. In other words, people like to twist them.

So what did Jack say? According to the Telegraph

During a panel session entitled: ‘European Gang Live’ at LeWeb 09 in Paris, Mr Dorsey was asked if Google was planning on acquiring Twitter. Instead of denying the possibility as expected, he replied: “There have been no announcements.”

Mr Dorsey was then repeatedly questioned as to why he had not flat-out denied the possibility of a deal happening between the two companies. He said, “It [the answer] just came to me.”

He went onto say: “Twitter is focused on building a sustainable company.”

Did you ever see the Seinfeld episode where George says “I love you” to his ‘girlfriend’ and Jerry reminds him, “That’s an awful big matzoh ball you floated out there!”. Ditto for Dorsey.

The long and short of this is that now the rumors will fly again as they did earlier in the year (Google did get those real time search results up and running pretty quickly didn’t they?). Even if there was a a note of sarcasm in Dorsey’s voice when he said it we will never know. Thus the limitation of the printed word. He may have said it jokingly but it may be reported without the emotion. Who knows?

Either way I suppose this will be something to keep people talking through the holidays because a juicy rumor whether there is a shred of truth in it or not is something that makes the Internet go round.

Any thoughts or additions to keep this thing rolling or stop it dead in its tracks?

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