Marketing Pilgrim

AOL continues to travel into the brave new world that it is venturing into as the lines have been cut that once attached it to TimeWarner. Of course, there will be a lot of scrutiny which often leads to criticisms but that’s just part of doing business. Another part of doing business as a solo act is to make sure that you lean more toward ‘lean and mean’ which may mean trying to shed some business units that are not going to be helping AOL address its core competencies (which is another matter seeking clarity so feel free to chime in if you are from AOL).

If you do not have some sort of disability like impaired sight or hearing the idea of web accessibility is something that you likely don’t consider. I didn’t. I don’t think that makes any of us bad people but considering the time of year it may give us some pause to count our blessings.

Apparently, the one group that needs to be thinking about the issue more than most are web designers and developers. If the article from cnet is any indication it appears that that these folks are thinking about more on the front-end rather than being reminded and having to retro-fit sites later. The cnet article draws attention to Yahoo’s efforts in this arena in particular.

There are few email newsletters that I can recommend marketers subscribe to–we live in an RSS world these days–but Dr. Ralph Wilson’s Web Marketing Today is on the list!

If you’re not familiar with Dr. Wilson, then I suspect you’ve entered your marketing career in just past the few years–Dr. Wilson is the grandfather of internet marketing advice. Hopefully, he’ll take that as a compliment

Anyway, when Dr. Wilson asked me to jump on a video interview with him at SES Chicago, I made time for him in my busy schedule. The result? The video below will take less than 7 minutes of your time and hopefully give you a few tips for your own online reputation management efforts.

Google is the master of creating demand, and it started with a single tweet:

Since then, technology and gadget bloggers have been in a frenzy not seen by me since the iPhone was first announced. I’m not about to get into the many details of Google’s Nexus One phone–I’m going to take a different angle, below–but you can read all about the unlocked Android phone, here, here, and here. Oh, and here’s what it looks like:

So, what’s my take on this?

The media frenzy!

OMG! I don’t know how much Motorola and Verizon spent trying to hype up the launch of the recent Droid phone, but that publicity doesn’t compare to what Google has accomplished over the weekend.

Last week I talked a bit about experience marketing. At the end of the post I linked to a video of a talk given by economist Joseph Pine. In Pine’s talk he briefly articulates a transformation from an agrarian economy to what we now know as an “experience economy”. Pine tells us that goods and services have become commodities, and experiences have become the growing consumer demand. It’s the same reason that so many people will pay $4.00 for a cup of coffee – the experience of connecting with a trusted brand is important to them.

Pine then tells us that not all experiences are equally sought after, the dominant experience within the consumer conscious is authenticity.

New data from Chitika indicate that Microsoft users—both browser and operating system—click on online advertisements more often than other users. And considering what a significant portion of the market those segments constitute, that’s pretty dang good news.

From a sample of over 130 million impressions, Chitika saw a click-through rate of 1.05% from Internet Explorer users, versus 0.66% from Firefox users, 0.50% from Safari users and 0.21% from Chrome users. Similarly, Windows users outclick their Mac and Linux counterparts, 0.92% to 0.52% to 0.46%, respectively. According to TechCrunch, even Bing has higher click-through rates than other search engines.

So why is this large audience clicking so much? Are they “gullible,” as TechCrunch asks, not savvy enough to switch browsers or recognize an ad, or simply more engaged?