Shocked aren’t ya? It really is two days before Christmas because there is just not much happening. The folks at Harris Interactive are still working though and reporting that we are spending more time online than ever before. This will surprise no one but the report digs into some of the specifics of age groups which is always of interest. Honestly though, no surprises there either. TechCrunch tells a little about the study and what possible effects on the results could be:

Harris concludes that the average hours spent online have increased from 7 hours from 1999 to 2002, to between 8 and 9 hours in 2003 to 2006, and surged after that.

It is often pointed out that the disconnect from those in the social media trenches to those in the C-level corner offices is significant and often damaging to the marketing efforts of many companies. While it can be fun to generalize and then make those at the top of the marketing food chain the culprits in the “Great Social Media Under-utilization Caper” it is starting to become much less accurate.

One way to see that CMO’s are taking a real interest in social media and user generated media as part of their overall marketing efforts is to see the results of a recent study done by the CMO Club. That’s right. CMO’s hang out in a club while you slave away at your community building efforts. It’s all cigars and mahogany furniture around the fireplace for the CMO set. Just kidding. In fact, The CMO Club and Bazaarvoice surveyed 133 active CMO’s to get their real world take on social media. Here’s how the respondents were broken out

In an informal survey it would be interesting to know how many of our readers that made it this far into the post use TweetDeck as their third party Twitter app. I for one do on the desktop and as my mobile Twitter app in an iPod Touch. Alas, the old Blackberry disconnect ends my ability to be a full fledged TweetDecker. Are you a TweetDeck user? If not what are your preferred third party Twitter apps. Just let us know for kicks.

So why the interest in TweetDeck? Well, it looks like they are at least finding a way to generate some revenue. In the past the application provider has offered skins for their service for bands like Blink182 but now the film industry is getting on board. Mashable reports