If you have spent any time around the social media circles discussing business success stories you have heard a lot about Dell. In fact, you have probably heard so much about Dell that you know that the have claimed to have generated around $3 million in sales through their Twitter efforts. Of course, this is of interest because measuring success in social media is one of the most important topics that the industry can take on.
Well, now Dell has updated their data so it’s time to spruce up those decks touting Dell’s social media success. Bloomberg reports
Dell Inc., relying on social- networking sites to drum up sales of personal computers, said its promotions on Twitter have helped generate more than $6.5 million in orders for PCs, accessories and software.
The number of users signing up to get Dell’s tweets has risen 23 percent in the past three months and now numbers 1.5 million, said Manish Mehta, vice president of Dell’s online unit. More than 100 employees send out the tweets — Twitter’s 140-character messages — over 35 different channels.
The $6.5 million number is what has been generated since the inception of these efforts about 2 years ago. So let’s face it, this is not the kind of number that makes everyone say “Wow, this is a runaway success!” since Dell is a $61 billion company. Regardless of that, Dell is committed.
“It’s a very vibrant channel for us and it’s growing aggressively,” Manish Mehta, VP of of Dell’s online unit said in an interview. “It’s not just our reach and growth that has progressed, it’s that it’s happening globally.”
Dell reaches Twitter users in 12 countries, including the U.S., Brazil, Mexico, China and Japan. Brazil’s Twitter users spent $800,000 in the past eight months, Mehta said.
Now, the industry will continue to show off Dell as an example of Twitter generating revenue and that’s fine. My question is to anyone at Dell: How much do these efforts that generates this revenue cost? What is your ROI based on the time investment of your staff etc? Once these numbers are revealed then there will really be something to talk about.