Thanks for checking in with us.

If you don’t mind me asking what are some of the specific business objectives that including in the ‘measurement’ of ROI.

Thanks again and we hope your retail holiday season has been a strong one.
.-= Frank Reed´s last blog ..Stop, Look and Listen to Social Media =-.

For additional information about the recently updated global sales via Twitter, such as the Brazil numbers over an 8 month period, you might check out the details outlined over at www.Direct2Dell.com.

Think it is worth noting that we have often talked about “ROI” in social media in terms of various business objectives, not a single metric. Therefore, going down the singular path you ask about is not how we come at these things. Dell’s social media involvement is multi-pronged, measured in many ways and important and valued in furthering our own direct connections with customers. Of course, we have a view to achieving business success. I think the numbers demonstrate we are achieving it.

For example, Sean McGinnis makes a good point about additional benefits to be considered in this equation. In this respect, our June 2009 update about Dell’s sales via Twitter noted that an additional $1 million dollars of purchases had bounced over to dell.com and were directly attributed to @delloutlet customers proceeding to buy new tech products over at dell.com. In this most recent update we talked about some of the global aspects.

All of these factors, and others are part of a larger perspective that is important to achieving Dell’s business objectives, success, and what you might consider an even larger “ROI” that includes, and goes beyond, Twitter sales.

Only in today’s environment of social media’s irrational exuberance could this be a story. .005%??????? Seriously people, step away from the Social Media kool-aid and get some perspective.