Comments on: The CMO Club Lets You In On Their Social Media Thinking http://www.marketingpilgrim.com/2009/12/the-cmo-club-lets-you-in-on-their-social-media-thinking.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: @eda2day http://www.marketingpilgrim.com/2009/12/the-cmo-club-lets-you-in-on-their-social-media-thinking.html/comment-page-1#comment-105731 @eda2day Tue, 22 Dec 2009 21:11:36 +0000 http://www.marketingpilgrim.com/?p=15032#comment-105731 Thanks for the CMO Club article. Very humorous touch! One comment re measuring elusive ROI: there are actually many ways to measure ROI, and I have demonstrated this in my organization. For more details on ways to measure ROI, readers may be interested in David Berkowitz's "100 ways" writings, or the articles available from www.radian6. Importantly, both sources emphasize starting with goals. Strategic Goals may include: reputation awareness money engagement education entertainment ROI metrics may include: Revenue and BizDev - Speed of sales cycle, Number / % of repeat business, % customer retention, transaction value, referrals, net new leads, cost per lead, conversions from community Cost savings - issue resolution time, % of issues resolved online, account turnover, employee turnover, hiring/recruiting costs, new product ideas, development cycle time, product/service adoption rate ...but I'll leave it to them to provide the details. Enjoy, and holla back @eda2day or via www.fanfoundry.com all the best, ~Ed Thanks for the CMO Club article. Very humorous touch!

One comment re measuring elusive ROI: there are actually many ways to measure ROI, and I have demonstrated this in my organization.

For more details on ways to measure ROI, readers may be interested in David Berkowitz’s “100 ways” writings, or the articles available from www.radian6.

Importantly, both sources emphasize starting with goals.

Strategic Goals may include:
reputation
awareness
money
engagement
education
entertainment

ROI metrics may include:

Revenue and BizDev – Speed of sales cycle, Number / % of repeat business, % customer retention, transaction value, referrals, net new leads, cost per lead, conversions from community

Cost savings – issue resolution time, % of issues resolved online, account turnover, employee turnover, hiring/recruiting costs, new product ideas, development cycle time, product/service adoption rate

…but I’ll leave it to them to provide the details.

Enjoy, and holla back @eda2day or via www.fanfoundry.com

all the best,

~Ed

]]> By: Dag Holmboe http://www.marketingpilgrim.com/2009/12/the-cmo-club-lets-you-in-on-their-social-media-thinking.html/comment-page-1#comment-105720 Dag Holmboe Tue, 22 Dec 2009 19:59:25 +0000 http://www.marketingpilgrim.com/?p=15032#comment-105720 Fred. Good article. Thank you for an article does not include a discussion whether the ROI exists or not. Hopefully, in 2010 we will turn our attention to really work with the Social Media ROI. I pulled together an ROI calculator in Excel in the early part of this year and I am seeing a lot of interest in it. So again, thanks for a good article. Best Fred.

Good article. Thank you for an article does not include a discussion whether the ROI exists or not.

Hopefully, in 2010 we will turn our attention to really work with the Social Media ROI. I pulled together an ROI calculator in Excel in the early part of this year and I am seeing a lot of interest in it.

So again, thanks for a good article.

Best

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