A little over a year since Yahoo announced the expansion of Yahoo Profiles, the search engine, portal, social network, we-don’t-know-what-we-are company is apparently ready to ditch its own social network aspirations and jump into bed with Facebook:
It will enable them to connect with Facebook friends on Yahoo!, view a feed of their friends’ related activity on Yahoo!, and share content—such as photos from Flickr or comments on news stories—with all of their friends on Facebook. The content that consumers share with Facebook friends will then create a loop that drives visitors back to Yahoo!.
OK, so you can’t blame Yahoo for making this move. After all, social networking is Facebook’s strength, and not Yahoo’s. But, I’m starting to worry what Yahoo has left to call it’s “strength.”
When your business is supported by the strength of other companies, it becomes very easy for your foundation to be undermined by them.