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Yahoo Partners with Facebook, Plans to Focus on Selling Big Pens?

At the rate Yahoo is dumping its own technology and partnering with others, the only thing left that will be “Yahoo built” will be these bloody big pens:

A little over a year since Yahoo announced the expansion of Yahoo Profiles, the search engine, portal, social network, we-don’t-know-what-we-are company is apparently ready to ditch its own social network aspirations and jump into bed with Facebook:

It will enable them to connect with Facebook friends on Yahoo!, view a feed of their friends’ related activity on Yahoo!, and share content—such as photos from Flickr or comments on news stories—with all of their friends on Facebook. The content that consumers share with Facebook friends will then create a loop that drives visitors back to Yahoo!.

OK, so you can’t blame Yahoo for making this move. After all, social networking is Facebook’s strength, and not Yahoo’s. But, I’m starting to worry what Yahoo has left to call it’s “strength.”

When your business is supported by the strength of other companies, it becomes very easy for your foundation to be undermined by them. :-(

  • http://www.frankthinking.com Frank Reed

    It’s the return of the giant pen! AHHHHHHHHHHH!

    It’s like ‘The Attack of the Killer Tomatoes’. This big pen thingy may turn into a really bad B-movie some day.

    Oh and as for Yahoo? They’re a Yahoot! with this strategery of theirs.
    .-= Frank Reed´s last blog ..The Human Tiger =-.

    • http://www.marketingpilgrim.com Andy Beal

      I hear they have a boatload of these pens too! ;-)

      • http://www.frankthinking.com Frank Reed

        Wow….how did I miss that?

  • http://blog.cyberroth.com Julie Roth

    Good point, Andy. It really makes you wonder how they’re defining their brand.