According to All Things Digital Apple is preparing to announce a purchase that virtually mirrors the acquisition made of AdMob by Google. Apple is ready to buy Quattro Wireless for $275 million. Apple had been in the mix for the AdMob deal but Google won that one. So as a result Apple and Quattro’s ad platform will be getting geared up to fight out the looming iPhone v. Droid device conflagration (great ‘over-the-top’ word, huh?) that could shape the future of how many people acquire information from the Internet. Quattro was already ID’d as a potential win as evidenced by investment and there are more players out there says All Things D:
Waltham, Mass.-based Quattro has raised close to $30 million from two main venture investors–Highland Capital Partners and Globespan Capital Partners. Founded several years ago, its clients include Ford (F), Disney (DIS) and the National Football League.
Competitors in the space are many still, despite these big acquisitions, including Millenial Media and Jumptap, both of which are now clearly in play to other players from telcoms to other device makers to big Internet companies.
So get ready for the battle that lies ahead. Who are you putting your money on?