Comments on: 84% of Marketers to Shift Portion of Direct Marketing Budgets to Social Media http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: HubSpot TV – How to Fail at Social Media | MarketingTypo.com http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html/comment-page-1#comment-108861 HubSpot TV – How to Fail at Social Media | MarketingTypo.com Tue, 02 Feb 2010 09:22:33 +0000 http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html#comment-108861 [...] 84% of Marketers to Shift Portion of Direct Marketing Budgets to Social Media [...] [...] 84% of Marketers to Shift Portion of Direct Marketing Budgets to Social Media [...]

]]> By: B2Bbloggers Newsletter — January 25th, 2010 Edition | B2Bbloggers http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html/comment-page-1#comment-108777 B2Bbloggers Newsletter — January 25th, 2010 Edition | B2Bbloggers Mon, 01 Feb 2010 12:38:47 +0000 http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html#comment-108777 [...] Of Marketers To Shift Portion Of Budget To Social Media Last week, Andy Beal of Marketing Pilgrim, reported on the 7th annual industry survey by Alterian. The report signaled an increase in spending by [...] [...] Of Marketers To Shift Portion Of Budget To Social Media Last week, Andy Beal of Marketing Pilgrim, reported on the 7th annual industry survey by Alterian. The report signaled an increase in spending by [...]

]]> By: web application development http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html/comment-page-1#comment-108774 web application development Mon, 01 Feb 2010 11:42:30 +0000 http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html#comment-108774 ya its true in social media, ya its true in social media,

]]> By: Vantivepoint » Blog Archive » Marketers Shifting Budget from Outbound to Inbound http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html/comment-page-1#comment-108748 Vantivepoint » Blog Archive » Marketers Shifting Budget from Outbound to Inbound Sun, 31 Jan 2010 05:51:49 +0000 http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html#comment-108748 [...] 84% of Marketers to Shift Portion of Direct Marketing Budgets to Social Media [...] [...] 84% of Marketers to Shift Portion of Direct Marketing Budgets to Social Media [...]

]]> By: 21st Century Investor Relation http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html/comment-page-1#comment-108700 21st Century Investor Relation Sat, 30 Jan 2010 02:01:56 +0000 http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html#comment-108700 [...] 84% of Marketers to Shift Portion of Direct Marketing Budgets to Social Media [...] [...] 84% of Marketers to Shift Portion of Direct Marketing Budgets to Social Media [...]

]]> By: measuring social media across multiple channels using direct marketing techniques http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html/comment-page-1#comment-108455 measuring social media across multiple channels using direct marketing techniques Wed, 27 Jan 2010 20:25:23 +0000 http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html#comment-108455 [...] 84% of Marketers to Shift Portion of Direct Marketing Budgets to Social Media (marketingpilgrim.com) [...] [...] 84% of Marketers to Shift Portion of Direct Marketing Budgets to Social Media (marketingpilgrim.com) [...]

]]> By: Digital Marketeers » Blog Archive » Marketeers investeren in sociale media in 2010 http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html/comment-page-1#comment-108322 Digital Marketeers » Blog Archive » Marketeers investeren in sociale media in 2010 Tue, 26 Jan 2010 10:55:56 +0000 http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html#comment-108322 [...] 84% of Marketers to Shift Portion of Direct Marketing Budgets to Social Media (marketingpilgrim.com) [...] [...] 84% of Marketers to Shift Portion of Direct Marketing Budgets to Social Media (marketingpilgrim.com) [...]

]]> By: Marketinginnovatie.org » Blog Archive » Marketeers investeren in sociale media in 2010 http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html/comment-page-1#comment-108321 Marketinginnovatie.org » Blog Archive » Marketeers investeren in sociale media in 2010 Tue, 26 Jan 2010 10:54:56 +0000 http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html#comment-108321 [...] 84% of Marketers to Shift Portion of Direct Marketing Budgets to Social Media (marketingpilgrim.com) [...] [...] 84% of Marketers to Shift Portion of Direct Marketing Budgets to Social Media (marketingpilgrim.com) [...]

]]> By: Top 18 Stories from MMO Social Network http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html/comment-page-1#comment-108177 Top 18 Stories from MMO Social Network Sat, 23 Jan 2010 09:12:22 +0000 http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html#comment-108177 [...] 84% of Marketers to Shift Portion of Direct Marketing Budgets to Social Media [...] [...] 84% of Marketers to Shift Portion of Direct Marketing Budgets to Social Media [...]

]]> By: Robert Cairns http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html/comment-page-1#comment-108173 Robert Cairns Sat, 23 Jan 2010 06:33:42 +0000 http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html#comment-108173 I am not surprised at this number since the perception in the Marketing Business is that social media marketing is easy and cheap. The reality is that in order to do it right social media marketing is hard work and take a while to establish a presence on. .-= Robert Cairns´s last blog ..<a href="http://www.robertbcairns.com/2010/01/6-people-in-history-i-would-like-to-meet/" rel="nofollow">6 People In History I Would Like To Meet And Have Dinner With</a> =-. I am not surprised at this number since the perception in the Marketing Business is that social media marketing is easy and cheap. The reality is that in order to do it right social media marketing is hard work and take a while to establish a presence on.
.-= Robert Cairns´s last blog ..6 People In History I Would Like To Meet And Have Dinner With =-.

]]> By: Dean http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html/comment-page-1#comment-108109 Dean Fri, 22 Jan 2010 15:21:05 +0000 http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html#comment-108109 Looks like the Social Media types will get a free pass this year (i.e. no ROI accountability). Probably a good thing. We monitor it here and its impact on generating activity on our site is squadush. Don't hate me, just stating the facts. I'll grant that we are still early in the learning curve but I suspect that many companies have rushed into social media "because they need to be there" without defining what the strategy or goals are and how they will measure it. Looks like the Social Media types will get a free pass this year (i.e. no ROI accountability). Probably a good thing. We monitor it here and its impact on generating activity on our site is squadush. Don’t hate me, just stating the facts.

I’ll grant that we are still early in the learning curve but I suspect that many companies have rushed into social media “because they need to be there” without defining what the strategy or goals are and how they will measure it.

]]> By: Product Channel Market Alignment Part 2 – A real story | InsuraTech http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html/comment-page-1#comment-108105 Product Channel Market Alignment Part 2 – A real story | InsuraTech Fri, 22 Jan 2010 15:00:44 +0000 http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html#comment-108105 [...] 84% of Marketers to Shift Portion of Direct Marketing Budgets to Social Media [...] [...] 84% of Marketers to Shift Portion of Direct Marketing Budgets to Social Media [...]

]]> By: Jeff Burkett http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html/comment-page-1#comment-108030 Jeff Burkett Fri, 22 Jan 2010 01:30:19 +0000 http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html#comment-108030 The strength of traditional direct marketing has always been measurability. As the latest generation of direct marketing tools become a significant part of marketing strategy, it only makes sense to measure the ROI, tweek the strategy and retest to generate the most best results you can. As we move to broaden our own marketing, I will want to know not only if we were successful, but just how much we can attribute to this new direction. Metrics have to be available to guide those assessments. The strength of traditional direct marketing has always been measurability. As the latest generation of direct marketing tools become a significant part of marketing strategy, it only makes sense to measure the ROI, tweek the strategy and retest to generate the most best results you can.
As we move to broaden our own marketing, I will want to know not only if we were successful, but just how much we can attribute to this new direction. Metrics have to be available to guide those assessments.

]]> By: Mike Volpe http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html/comment-page-1#comment-108007 Mike Volpe Thu, 21 Jan 2010 21:53:38 +0000 http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html#comment-108007 Measuring the ROI of social media does not require a specialized social media monitoring tool. Many marketing and web analytics tools give you the ability to measure the traffic and leads you are getting from social media, or there are multipurpose marketing systems that do lots of things - including social media marketing. All of these are options allowing you to measure the ROI of your social media efforts without buying just one tool only for social media. Measuring the ROI of social media does not require a specialized social media monitoring tool. Many marketing and web analytics tools give you the ability to measure the traffic and leads you are getting from social media, or there are multipurpose marketing systems that do lots of things – including social media marketing. All of these are options allowing you to measure the ROI of your social media efforts without buying just one tool only for social media.

]]> By: Lindsay http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html/comment-page-1#comment-107998 Lindsay Thu, 21 Jan 2010 21:07:31 +0000 http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html#comment-107998 I was not suprised at the data because I find for the most part that companies get excited and want to be out there, and don't take the time to listen first and build an integrated social media strategy. At Xerox I focus on social media marketing for our Production products and monitoring and measurement is critical. Without my monitoring tool, I would be lost. I rely on it to aid my response time to critical conversations, watch trends, and report on success of our campaigns, etc. I always hear "Social Media ROI is hard to measure" but I don't believe that one bit. I just think people who say that aren't using a monitoring tool :) .-= Lindsay´s last blog ..<a href="http://digitalprinting.blogs.xerox.com/?p=244" rel="nofollow">Print is Dead, Long Live Print!</a> =-. I was not suprised at the data because I find for the most part that companies get excited and want to be out there, and don’t take the time to listen first and build an integrated social media strategy.

At Xerox I focus on social media marketing for our Production products and monitoring and measurement is critical. Without my monitoring tool, I would be lost. I rely on it to aid my response time to critical conversations, watch trends, and report on success of our campaigns, etc.

I always hear “Social Media ROI is hard to measure” but I don’t believe that one bit. I just think people who say that aren’t using a monitoring tool :)
.-= Lindsay´s last blog ..Print is Dead, Long Live Print! =-.

]]> By: Criar site http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html/comment-page-1#comment-107989 Criar site Thu, 21 Jan 2010 19:36:27 +0000 http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html#comment-107989 Great post, I learned a lot. Great post, I learned a lot.

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