Comments on: Are You Getting Enough out of Twitter & Facebook? http://www.marketingpilgrim.com/2010/01/are-you-getting-enough-out-of-twitter-facebook.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Social Media Commando http://www.marketingpilgrim.com/2010/01/are-you-getting-enough-out-of-twitter-facebook.html/comment-page-1#comment-106999 Social Media Commando Tue, 12 Jan 2010 18:33:34 +0000 http://www.marketingpilgrim.com/?p=15327#comment-106999 It's good to question what we're getting out of networks like Twitter and Facebook. Too often the use of such social sites is more about hype than results. That said, I've realized tremendous value from social networking and media, and not just in terms of, 'Dude, my sites got wayyyy more visitors now!'. Nope, I'm talking about real dollars generated from services I provided as a result of inbound leads. All my tweets and status updates are geared toward starting new conversations and developing new relationships, not just as a 'means to an end', but because I'm intellectually curious. The business that comes my way is a nice side effect of keeping a pulse on successful online marketing strategy... .-= Social Media Commando´s last blog ..<a href="http://www.socialmediacommando.com/marketing/deadliest-social-media-strategy-killer" rel="nofollow">Beware the Single Deadliest Social Media Strategy Killer</a> =-. It’s good to question what we’re getting out of networks like Twitter and Facebook. Too often the use of such social sites is more about hype than results.

That said, I’ve realized tremendous value from social networking and media, and not just in terms of, ‘Dude, my sites got wayyyy more visitors now!’.

Nope, I’m talking about real dollars generated from services I provided as a result of inbound leads. All my tweets and status updates are geared toward starting new conversations and developing new relationships, not just as a ‘means to an end’, but because I’m intellectually curious.

The business that comes my way is a nice side effect of keeping a pulse on successful online marketing strategy…
.-= Social Media Commando´s last blog ..Beware the Single Deadliest Social Media Strategy Killer =-.

]]> By: Nancy E. Wigal http://www.marketingpilgrim.com/2010/01/are-you-getting-enough-out-of-twitter-facebook.html/comment-page-1#comment-106970 Nancy E. Wigal Tue, 12 Jan 2010 12:49:33 +0000 http://www.marketingpilgrim.com/?p=15327#comment-106970 Great article. Too many businesses expect FB and Twitter to increase their sales directly. Social media, I tell them, is another way to develop relationships with prospects and customers. Those who get this are fairly happy with their SM efforts. Those who don't abandon SM without really giving it a try. Great article. Too many businesses expect FB and Twitter to increase their sales directly. Social media, I tell them, is another way to develop relationships with prospects and customers. Those who get this are fairly happy with their SM efforts. Those who don’t abandon SM without really giving it a try.

]]> By: Neal Schaffer http://www.marketingpilgrim.com/2010/01/are-you-getting-enough-out-of-twitter-facebook.html/comment-page-1#comment-106873 Neal Schaffer Mon, 11 Jan 2010 19:18:44 +0000 http://www.marketingpilgrim.com/?p=15327#comment-106873 Jordan, Thank you for this excellent, insightful, and thought-provoking post. We are not wasting time on social networks so long as we have an objective that is aligned with the time we spend on social media. From a marketing perspective, our customers are increasingly spending more time on social networks; therefore, that is where some companies need to concentrate their marketing efforts and spend some time on. A PPC campaign on these networks will get you no business - the only way to build up your new customers is to actually spend time engaging with them. If you consider this investment similar to how much you spend on Internet advertising, you can quickly see that you are not wasting your time and may be getting a bigger ROI than you thought from social media. From a personal perspective, yes, we may be sacrificing a lot to be spending so much time on social media. And this comes down to what your objective is. If you have no objective for being on social networks, stay off them. But if you believe that building up your online personal brand and increasing connections with thought leaders like yourself will lead to something big in the future, keep spending time on social media but create some boundaries and start limiting the time that you spend appropriate with your objective. @NealSchaffer Jordan,

Thank you for this excellent, insightful, and thought-provoking post. We are not wasting time on social networks so long as we have an objective that is aligned with the time we spend on social media.

From a marketing perspective, our customers are increasingly spending more time on social networks; therefore, that is where some companies need to concentrate their marketing efforts and spend some time on. A PPC campaign on these networks will get you no business – the only way to build up your new customers is to actually spend time engaging with them. If you consider this investment similar to how much you spend on Internet advertising, you can quickly see that you are not wasting your time and may be getting a bigger ROI than you thought from social media.

From a personal perspective, yes, we may be sacrificing a lot to be spending so much time on social media. And this comes down to what your objective is. If you have no objective for being on social networks, stay off them. But if you believe that building up your online personal brand and increasing connections with thought leaders like yourself will lead to something big in the future, keep spending time on social media but create some boundaries and start limiting the time that you spend appropriate with your objective.

@NealSchaffer

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