Bing Needs to Say Something Different
If you are easily the number 3 horse in a three horse race does it do you any good to start saying negative things about how you race? Probably not. In fact, it’s probably better for you to act a little more confident, train a little harder and do something that will move you out of the basement.
This horse I am referring to is Microsoft’s Bing. One of the ways that they have decided to move up in the race is to ingest the number 2 horse (Yahoo), which is a decent play but the final product is still very far off. In the meantime it’s best not be saying the following in a Bing forums thread as reported by Search Engine Roundtable, especially if you are Program Manager at Bing Webmaster Center, Brett Yount
It is well known in the industry that MSNbot is fairly slow.
Ok, maybe it is well known to the industry insider but the rest of the world may not have that level of understanding. When you say something like that though now they can and not much good can come from that kind of ‘exposure’.
Bing has had a pretty quiet start to the new year thus far. With all of the talk of mobile devices and mobile ad platforms and things of the future maybe that warrants Bing being left out of the conversation? Whatever the reason, maybe the better way to make the news is to be reporting on upgrades and improvements like the number one horse has been doing for the past three plus months.
Ooops, I forgot. Steve Ballmer was busy promoting Bing at CES this week with inspiring words of innovation like these which I found in Forbes
“More than ever we are delivering the experiences that people want, where they want them, wherever they are,” Ballmer said in his second-ever keynote speech at the Consumer Electronics Show on Wednesday night. “And of course we Bing we Bing we Bing we Bing Bing Bing all the time, at least in my world.”
I don’t know about you but this kind of ‘activity’ isn’t exactly inspiring me to confidence that Bing may never be more than a distant second with its Bingahoo offering to Google for a very long time.