I have to make a confession: I don’t have a trendy smart phone.
Now don’t get me wrong I have nothing against them, it’s just that my current phone does everything I need and more. I have been thinking lately about upgrading to a new smart phone, but quite honestly it has been really hard deciding which to pick. One of my old friends from college used to have a BlackBerry and now is using a Motorola Droid. So I called him up to get his opinion. We talked for a long time about all the different options in the smart phone market and I still didn’t feel any closer to picking out a phone that I wanted.
Why can’t I decide? What keeps getting in the way with this decision? Honestly none of the phones “jump out” at me. I mean really, when it all boils down to it, they are all the same. Sure some have different features. Some come with different services plans. Some come with different apps and widgets. But seriously they all pretty much do the same thing. Why aren’t any of the smart phone makers creating devices that stand out from the crowd? Why aren’t any of them creating memorable products? Why do they all pretty much look the same?
Why can’t I get one shaped like a banana with pink and purple stripes? I want one that can also open a bottle of beer, or something else equally ridiculous. Seth Godin will tell you that your brand has to be remarkable. However, before your brand can be remarkable it has to be memorable. It has to stand out from the crowd. It has to make me want to know more.