We are all quick to jump the gun and want our brands to be engaged with every network, every outlet, and be plugged into every gadget. But, sometimes we loose sight of our goals and dive right in head first. Some believe that you can define your goals later, after you have built your brand. But others understand that having too many points of contact can confuse your base and scare away those that want to engage.
Building a clear and concise strategy is key to every successful internet marketing campaign. Without a strategy you risk wasting resources and missing the folks that matter.
I am a very visual thinker. So when I am building a new strategy I like to create a “mind map”. A mind map is basically a diagram of thoughts. By putting your thoughts in a visual format you can see parallels and patterns that might reveal your strongest ideas. Below is an example mind map that I created just for this post. I like to start with a main idea like “Brand Building” and then work on supporting ideas. You can see from the example mind map below that Twitter will play a large roll in this strategy. Which means that I need to put more resources into managing the brand’s Twitter account versus starting a LinkedIn account. By building this visual strategy I am preparing myself to succeed by identifying the strongest areas and eliminating the others.
(click to enlarge)
Building mind maps are a quick and easy way to see your thoughts and minimize wasted resources as the campaign grows. However, it can also serve as an excellent brainstorming activity for team of people that need to manage branding efforts as a whole. By doing this you can get everyone on the same page and develop a framework for moving forward. So before you start your next project consider mapping out your thoughts first! I guarantee doing so will create a more efficient and targeted strategy!