This reminds me of Dove’s revolutionary and unconventional Campaign for Real Beauty that resonated so well with true women who couldn’t identify with ‘perfect’ models.

I remember reading about how Islamic Architecture and Art incorporates imperfections so that when designing, building or drawing, an artist intentionally makes a flaw to acknowledge that only God is the Perfect Creator and that we as humans, cannot create flawlessly. Sounds like the same theory is at work with Wabi-sabi.

Now, to go smudge something somewhere…

Design and layout is absolutely awesome

Your information is even better

Mark McCulloch