Comments on: Google Says Average AdWords CTR at 2%

By: Adam Thompson

Adam Thompson — Tue, 19 Jan 2010 00:50:44 +0000

From Google’s standpoint, a 2% or so CTR shouldn’t be too bad. If they have 10 ads on a page, a 2.5% CTR means 25% page CTR. Let’s say an average CPC of $0.50, that equals $125 effective page CPM. Not bad….

By: Pablo Mascaró

Pablo Mascaró — Fri, 15 Jan 2010 11:46:53 +0000

I personally think that an overall 2% CTR sounds like a reasonable rate considering that Content network CTRs are, on average, quite lower than that but Search Network campaigns can be way over that 2% (as Google employee says, double digits CTRs.

In addition, CTR rates depend strongly on account size and budget. As an example, small-medium accounts will aim for higher CTRs as this will increase their QS and consequently reduce their real CPCs, being able to enjoy good ad rankings with lower spending.

Am i correct with that last sentence, or am i talking nonesense?

Interesting post!

By: David Rothwell

David Rothwell — Fri, 15 Jan 2010 08:51:28 +0000

Like I post on the reply at the Google forum, if you structure your account correctly, it’s not difficult to achieve keyword, ad group and ad CTR of up to 100%

What you’ve got to ask yourself is – whether it’s profitable at that rate.

I publish numbers there that illustrate how it may not be (my CTR of 0.26% is profitable with Conversion Optimizer in charge for a lead-gen client).

“CTR is for show, Conversion Cost is for Dough” (David)

By: Barry Schwartz

Barry Schwartz — Thu, 14 Jan 2010 21:31:00 +0000

Whoo hoo!!!
.-= Barry Schwartz´s last blog ..Weird RustyBrick iTunes Hijinks =-.

By: Jordan McCollum

Jordan McCollum — Thu, 14 Jan 2010 21:09:52 +0000

Thanks, Barry—all fixed!

By: Barry Schwartz

Barry Schwartz — Thu, 14 Jan 2010 21:08:23 +0000

The via link doesn’t even work. waaaaa

Thanks for reading.

By: Jayson

Jayson — Thu, 14 Jan 2010 18:04:10 +0000

That seems a little high for some of the campaigns I've seen, but I'll admit that the campaigns were low priority in all cases and all were using G's content network. If Pay Per Click takes up more of the budget and company resources, I'd certainly expect to see a 2% CTR. .-= Jayson´s last undefined ..If you register your site for free at =-.