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Google Surprisingly Dominates Search in December


Did you get the sarcasm in that one? If a picture is worth a thousand words then Yahoo, bing and Ask.com must be saying “Oh crap, not again!” 250 times right now. Experian’s Hitwise shows why.

As we talk about often it’s not even that Google is on top anymore. That’s a given. In fact, its dominance is what makes the uninformed cry monopoly. Once again market dominance doesn’t mean it’s the only game in town. People just like it better and use it more.

What is interesting is the drop in share of the next three biggest players. Google is up one percent but all three of the others are down 4%. There is no search ‘cannibalism” going on here where they are feeding off each other. Are people looking for other search options other than Yahoo, bing and Ask that are not named Google?

While this is always interesting it is certainly getting a bit mundane. I would love to see true competition for Google if only to stop the silly talk about Google’s dominance restricting others’ opportunity. I just don’t see it happening. Do you?

  • http://explicitly.me rishil

    Well I think of late, more and more people that used search engines other than google have started using social channels to do their research…

  • Dean

    I have said for a while that Google’s biggest threat is not from MSFT or Yahoo, but from itself. I am not sure how you regulate a monopolistic search engine but in any other industry definition a monopoly it would be.

  • http://www.seansupplee.com Sean Supplee

    I used to hate Google a few years back. But since getting involved with SEO you have to love it. Google is always coming out with new ideas and new sites which continues to build their brand and audience. If Google continues on this track and releases their OS and its a hit I think they are going to hit all new highs in the months to come.
    .-= Sean Supplee´s last blog ..How to get more twitter followers =-.

  • http://freegooglenexusone.blogspot.com mark

    They do well on innovation, so it’s no surprise they continue to gain market share.

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