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Hoo Gives a Hoot About AOL’s Owl?




Do you like peep shows?

How about a sly peek at what could be part of AOL’s broader strategy to flood the web with contributor-generated content and monetize it?

Well, AOL built Owl as a testing ground for its SEED platform–or, as some people are calling it, its “craptent” platform. The site, according to an AOL insider, “is not currently being used,” but it gives us a sneak peek at how AOL plans to distribute content across the web.

What’s interesting is that SEED gives AOL the ability to create and syndicate content to sites such as Owl, with very little set-up costs. After all, Owl looks like a pretty slick site, but clearly AOL didn’t have too much invested in it–if it could so easily afford to let it lie fallow. I suspect we’ll see AOL build dozens of these sites–Hawk, Pigeon, Chicken, Yellow-nosed Albatross–the possibilities are endless! ;-)

In the meantime, you’ll just have to sit back and wait for AOL’s new strategy to unfold. In the meantime, you can catch a glimpse of what’s to come. Here’s Owl’s most popular article to date:

The Right Way to Pop a Zit

…who knew there was a wrong way? :-P

  • http://searchmarketingwisdom.com Alan Bleiweiss

    Dude! While I find the machinations coming from AOL to continually bring a smile to my face, it’s clearly not because I think they’re the wunderkind of the Interwebs. Instead, I can’t help but laugh at the completely bizarre thinking that goes on there, after so many years of mediocrity.
    .-= Alan Bleiweiss´s last blog ..Rent My Torso @ SMX West 2010 =-.

  • http://www.jaankanellis.com Jaan Kanellis

    So yet again another Q & A site?
    .-= Jaan Kanellis´s last blog ..Most Influential Online Marketers of 2009, All 100 Of Them =-.

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  • Dean

    I seriously have no clue what AOL does anymore.

    • http://www.marketingpilgrim.com Andy Beal

      I believe that’s what Time Warner said just before it divested itself of the company. ;-)