Marketing Pilgrim

Google has long complied with the government-mandated censorship required to operate in China, despite criticism from human rights and freedom of speech advocates. However, Google may be changing their tune, based on a blog post yesterday. Google’s new approach to China is far more open—and at least partially because a Chinese cyber attack compromised some intellectual property of the search giant.

Naturally, Google is frequently the subject of cyber attacks, but this incident became more than just a security concern for Google. In addition to discovering dozens of other victims, Google has also determined the object of the breach—the Gmail accounts of Chinese human rights activists. Google’s investigation has shown, so far, that the attackers did not compromise the accounts, though they might have been able to access basic information (creation date, subject lines) on two of them. They also found that other third parties (likely phishers and malware on users’ computers) had accessed other activists’ accounts.

Back in October, Google was second to the punch, falling behind Bing as they both announced real-time search deals to include Twitter results. (And it didn’t help that Bing was already testing live results and Google was months away from the integration.) But now Google’s real-time results are live—and they’re talking about how they’re ranking tweets.

If you thought Twitter and Google were popularity contests, turns out you’re right, according to an interview with Google Fellow Amit Singhal in Technology Review today. (Well, Singhal insists that this is “definitely, definitely” more than a popularity contest.) One of the many ranking signals they use is the number and quality of your followers:

We are always looking for new applications for social media outlets right? How can we get our message out to more people? How can we create community amongst customers? How we can get 40,000 people to follow us as we escape from the law? Whoa, wait a minute. That last one doesn’t seem very ‘marketing’ oriented does it? Well, that’s because it’s not and it is really a slow news day at least from this blogger’s perspective.

So let’s instead follow the tale of the rocket scientist who escaped from a jail in England and has spent the last 4 months taunting police through his Facebook presence. I say rocket scientist because it wasn’t like he just went to jail and was getting ready for a long stint in the slammer (very 40’s gangster film sounding isn’t it?). No, in fact, he was getting close to the end of a seven year sentence for aggravated burglary but now he may have to find another way to work out his aggravation.

It looks like Harvard may turn out to be the epicenter of all things from the social web. Urban legend has it that it was there that Facebook founder Mark Zuckerberg borrowed discussed developed the true beginnings of today’s social networking giant. Now foursquare has struck a deal with the school to have a ‘branded’ version of the product.

Foursquare has been busy cutting deals as of late that range from business applications to good causes. The deal with Harvard is interesting for sure as TechCrunch elaborates

Harvard is the first university to use Foursquare to help its students explore the campus, the school notes today in its paper. Foursquare has set up a special Harvard page on the site that includes a special logo, and a series of tips. If you follow this special account, you’ll be able see and contribute to all the tips for the school involving the various venues on campus.

Google has again shaken the Internet tree in a way that will raise more than a few eyebrows. In a nutshell, Google is reassessing its working relationship with the world’s largest potential market, China, as a result of recent security breaches. How this plays out over time could have significant impact on how China and the world get along economically.

Google’s official blog gives an overview in the first paragraph of the post that is both informative and scary.

Like many other well-known organizations, we face cyber attacks of varying degrees on a regular basis. In mid-December, we detected a highly sophisticated and targeted attack on our corporate infrastructure originating from China that resulted in the theft of intellectual property from Google. However, it soon became clear that what at first appeared to be solely a security incident–albeit a significant one–was something quite different.

The online space is certainly trying hard to cut the apron strings associated with traditional media techniques and practices. It can be hard though, to completely separate from something that may still have value. Think about how nice it was (or still is) to go back “home” and get that meal that you just can’t make on your own. While you never want to be back there 24 / 7 again there are certain things that are part of our past that will always have great value and we get to take the best of those things with us.