Search marketers are always interested in local marketing and search. It’s where the rubber meets the road for many businesses including the enterprise (i.e. big box stores) whose real representation of their brand is the local store that someone goes into to buy products. If the local experience is bad then the brand is bad in many consumers’ eyes. So getting down to the local level is critical for marketers especially in the age of continuing social media adoption and influence.

Now there is local and there is hyperlocal. Hyperlocal is just as it implies it is getting down to the street level for reporting of local news and events. Noted hyperlocal blogger Matt McGee of hyperlocalblogger.com says this

Google declined to go for the fake out as they unveiled the expected Nexus One today at their Android event. First spotted after employees received free phones last month, the Nexus has already created a media frenzy as the “real” Google phone—one that will be sold by Google through their web store (though manufactured, like so many other Android headsets, by HTC).

So today is the formal announcement of the phone, along with the full rundown of the technical specs (available below). Search Engine Land, Read Write Web and many others are liveblogging the event, which features Google, Android and HTC engineers presenting not only the phone but an update on the progress and history of the OS. But we’ve been following Android for over two years now, so we’ll just stick to the Nexus news.