Comments on: Spam Works for Weight Loss

By: Mike

Mike — Sun, 31 Jan 2010 12:01:26 +0000

These marketers have ways of convincing people they have a problem by showing them a solution and.... it works enough for them to keep bringing in money. See they know approx. what percentage of a return they can get by sending out emails and such. That's why there is so much of it. It would be interesting to see a more in depth study with a wider sample. Thanks for the post! .-= Mike´s last blog ..A Look Back At 2009 In Words And Photos =-.

By: Mark

Mark — Thu, 07 Jan 2010 11:04:35 +0000

The limitations of the survey are pretty clear, but it does indicate why all those spammers and low quality ‘get rich quick’ people still seem to be around and prospering after ten years.

By: Jordan McCollum

Jordan McCollum — Wed, 06 Jan 2010 20:48:57 +0000

Your math is absolutely correct. But actually, the MediaPost article says that 5% of all those with weight loss issues purchased from the spam—so if we assume that none of the students had weight loss issues, that would mean 36 opened and 10 purchased.

Sorry if that wasn’t clear in the article; I hadn’t considered that angle!

By: HB

HB — Wed, 06 Jan 2010 20:36:10 +0000

200 people surveyed…
unknown percent of those are “without weight issues” (not specified)…
18% of those opened weight loss spam mail…
5% of those bought something?

Even assuming NONE of the students have weight issues, that means 1.8 of them bought something due to spam e-mail. Since you can’t have 0.8 people, at least some of the students apparently had weight issues to make that 5% equal 1.

“One student bought spam.” — Southern Medical Journal
.-= HB´s last blog ..Quick Tip Regarding Google Chrome Frame =-.