Twitter…The Final Frontier for Star Trek Online’s Marketing Campaign
Twitter…the final frontier. These are the voyages of game-maker Atari. Its 2-month mission: to explore strange new social networks, to seek out new geeks and new game players, to boldly go where no ad campaign has gone before!
If you’re a Trekkie, you’re probably already well aware of the pending February 2nd launch of the massively multiplayer online role-playing game (MMORPG) "Star Trek Online." Well, according to ClickZ, its creator, Atari Inc., has decided to reach those that don’t quite go as far as greeting each other with "Live Long and Prosper," by launching a number of social media initiatives to promote the game.
YouTube, Facebook, and secret access codes on game sites, have all been part of Atari’s marketing efforts, but my favorite has to be its Twitter strategy:
For Twitter, the New York-based company has created a microsite-app combo, dubbed "Tweet in Klingon," that allows viewers to type English phrases and have them tweeted in fictional Klingon language.
And you thought Foursquare updates were annoying. Wait ’til people realize they can start tweeting in Klingon. Better yet, they start updating their Foursquare status in Klingon. Race ya to become the Mayor of Adigeon Prime!