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Cup of Joe: Kick It Up a Notch & Take It Offline!

posted on February 27, 2010

So you got your client on the front page of Digg. With your SEO skills you pushed them to the top of the rankings for all their key terms. You have optimized their PPC campaigns and have drastically improved their ROI.

You are a rock star and everyone knows it!

But the question now is, what’s left? Don’t get me wrong there is never an end to internet marketing, it’s always an ongoing process. But with all of your mad skills are you missing something? There’s got to be something that you don’t know but if you did, it would drastically improve your services. What is this one thing that I am talking about? Public Relations.

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Even Google Employees Get Delisted

posted on February 26, 2010

We all know someone or seen someone who’s gotten kicked out of Google SERPs. It seems like a significant proportion of these people (or at least just the vocal ones) feel this exclusion is as personal as it was in seventh grade—Susan G. didn’t like you, so she wouldn’t let you hang out with their group, and it must be the same thing with Google, right?

Tell that to the Google employee who recently realized his site had been delisted. Jason Morrison of Google Australia had his personal site removed from the index. But don’t worry, he’s not spamming or hiding keywords on a background—he just exceeded the bandwidth quota he’d set for his blog, and the server errors made Google think the site had been shut down.

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A Third of Journalists Still Not Using Social Media

posted on February 26, 2010

The Society For New Communications Research has come out with a new study on journalists’ use of social media—and it’s not as optimistic (or maybe realistic) as another study published this month. In a survey of 300+ journalists, the second annual Middleberg/SNCR Survey of Media in the Wired World (PDF executive summary) found that most of them did use social media—but a significant minority didn’t. However, in this study, journalists did admit that social media was important.

Earlier this month, Cision and Don Bates of GWU found that 89% of journalists source stories from blogs. The Middleberg/SNCR study found that nearly 70% of journalists surveyed are using social networking sites, and 66% are reading blogs.

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China Says Google as Vital as Electricity…This Just In, Google Becomes Electric Utility

posted on February 26, 2010

Not since chocolate and peanut butter have two things ever meant to go together as much as these two stories.

First, we have researchers in China opining that they can’t conduct their research without Google:

“Research without Google would be like life without electricity,” says Xiong Zhenqin, an ecologist at Nanjing Agricultural University in Jiangsu province.

In fact a study reveals…

More than 80% use the search engine to find academic papers; close to 60% use it to get information about scientific discoveries or other scientists’ research programmes; and one-third use it to find science-policy and funding news…84% of the scientists who responded to Nature’s survey say that losing Google would “somewhat or significantly” hamper their research

Maybe these scientists shouldn’t teach their students how to hack into US networks then, should they? ;-)

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Google Gets EU’s Attention Again for Street View Images

posted on February 26, 2010

If Google hasn’t gotten the message by now then they never will. The European Union has a bee in its bonnet about all things Google. It almost feels like there is an issue du jour as of late. The threat of anti-trust inquiries is the latest to surface out of the regulatory body and just to show that they are paying attention to everything Google does there is some concern over the Google’s Street View again.

The troubles are concerning how long Google keeps raw images in storage. These are the original photos taken that are then altered by blurring any potentially sensitive information like faces and license plate numbers. After this process is done then the photo is put into the Street View system. It’s how long the original images are kept that has the EU concerned. Yahoo! Finance reports

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You Don’t Have to be Gullible to Work at the BBC, but it Helps!

posted on February 26, 2010

The UK’s Guardian newspaper demonstrates that intelligence goes out the window, once someone gets drawn in to Twitter.

Apparently banks, politicians, and even journalists are falling for the "this you??" phishing scam. One unfortunate BBC correspondent is apparently blissfully unaware that he is a victim, as you can still find this tweet on his Twitter stream:

And you thought the Brits weren’t great lovers! :-)

Anyway, so you don’t fall for the same scam, this video explains what to be on the look out for…

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Behavioral Targeting Might Become A Target Itself

posted on February 26, 2010

As marketers, the Holy Grail is to put the right message in front of the right person at the right time so that they will do what is right: buy something. It’s a simple enough idea and many feel that we are well on our way to getting to that point with the use of behavioral targeting (BT). While from the marketers’ point of view this sounds all well and good there is a rising tide of concern that this practice will hit the wall soon over the word that makes every Internet marketer shiver: privacy.

MediaPost reports from the OMMA Behavioral conference yesterday that this is not going unnoticed by its practitioners.