Comments on: 69% of Companies Focus on Twitter; 61% Have No Clue of Its ROI http://www.marketingpilgrim.com/2010/02/69-of-companies-focus-on-twitter-61-have-no-clue-of-its-roi.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: The best social media post I’ve seen this year… « Bristol Editor http://www.marketingpilgrim.com/2010/02/69-of-companies-focus-on-twitter-61-have-no-clue-of-its-roi.html/comment-page-1#comment-111154 The best social media post I’ve seen this year… « Bristol Editor Mon, 01 Mar 2010 09:39:01 +0000 http://www.marketingpilgrim.com/2010/02/69-of-companies-focus-on-twitter-61-have-no-clue-of-its-roi.html#comment-111154 [...] 1, 2010 …and it’s concerning ROI on Twitter – the full post here for [...] [...] 1, 2010 …and it’s concerning ROI on Twitter – the full post here for [...]

]]> By: Tim Little http://www.marketingpilgrim.com/2010/02/69-of-companies-focus-on-twitter-61-have-no-clue-of-its-roi.html/comment-page-1#comment-111059 Tim Little Fri, 26 Feb 2010 20:32:43 +0000 http://www.marketingpilgrim.com/2010/02/69-of-companies-focus-on-twitter-61-have-no-clue-of-its-roi.html#comment-111059 Great blog: Many larger retail marketers have been using social networking for a while for example Subway and Dunkin Donuts use mobile text coupons to customers via opt-in and I understand It's working well the next step is to send alerts to customers Twitter followers. Tim Little Publisher, MarketingListBroker.com Great blog:

Many larger retail marketers have been using social networking for a while for example Subway and Dunkin Donuts use mobile text coupons to customers via opt-in and I understand It’s working well the next step is to send alerts to customers Twitter followers.

Tim Little
Publisher, MarketingListBroker.com

]]> By: Analisi Social Media Marketing aziende USA | GRAPHIC.it blog grafica e dintorni http://www.marketingpilgrim.com/2010/02/69-of-companies-focus-on-twitter-61-have-no-clue-of-its-roi.html/comment-page-1#comment-111021 Analisi Social Media Marketing aziende USA | GRAPHIC.it blog grafica e dintorni Fri, 26 Feb 2010 14:32:58 +0000 http://www.marketingpilgrim.com/2010/02/69-of-companies-focus-on-twitter-61-have-no-clue-of-its-roi.html#comment-111021 [...] articolo di Econsultancy (in collaborazione con Online Marketing Summit), è stata fatta un’analisi sul valore del social media marketing. Il report completo di 59 pagine, è disponibile on line in [...] [...] articolo di Econsultancy (in collaborazione con Online Marketing Summit), è stata fatta un’analisi sul valore del social media marketing. Il report completo di 59 pagine, è disponibile on line in [...]

]]> By: Governor LePotomaine Rides Again | wordymouth.com http://www.marketingpilgrim.com/2010/02/69-of-companies-focus-on-twitter-61-have-no-clue-of-its-roi.html/comment-page-1#comment-110966 Governor LePotomaine Rides Again | wordymouth.com Fri, 26 Feb 2010 00:29:41 +0000 http://www.marketingpilgrim.com/2010/02/69-of-companies-focus-on-twitter-61-have-no-clue-of-its-roi.html#comment-110966 [...] The Econsultancy survey found the 63% of companies focused primarily on Twitter are only measuring link-throughs from Twitter to their corporate website or blog.  And only a very small amount, roughly 15%,  have even thought about measuring social media efforts to determine the ROI on improving sales, reputation or brand awareness. Even fewer are measuring the effects of social media efforts on customer service or public relations. Andy Beal does an excellent job of explaining how many companies don’t have a clue about their... [...] [...] The Econsultancy survey found the 63% of companies focused primarily on Twitter are only measuring link-throughs from Twitter to their corporate website or blog.  And only a very small amount, roughly 15%,  have even thought about measuring social media efforts to determine the ROI on improving sales, reputation or brand awareness. Even fewer are measuring the effects of social media efforts on customer service or public relations. Andy Beal does an excellent job of explaining how many companies don’t have a clue about their… [...]

]]> By: gene sower http://www.marketingpilgrim.com/2010/02/69-of-companies-focus-on-twitter-61-have-no-clue-of-its-roi.html/comment-page-1#comment-110961 gene sower Thu, 25 Feb 2010 23:49:05 +0000 http://www.marketingpilgrim.com/2010/02/69-of-companies-focus-on-twitter-61-have-no-clue-of-its-roi.html#comment-110961 They're all smudgy for me, too. 1280 x 7-something resolution. Is there an original source I could look at? Good article. Thanks -gene They’re all smudgy for me, too. 1280 x 7-something resolution. Is there an original source I could look at? Good article. Thanks -gene

]]> By: Interesting Stuff You Should Read Today | Pages Are Social http://www.marketingpilgrim.com/2010/02/69-of-companies-focus-on-twitter-61-have-no-clue-of-its-roi.html/comment-page-1#comment-110944 Interesting Stuff You Should Read Today | Pages Are Social Thu, 25 Feb 2010 20:44:55 +0000 http://www.marketingpilgrim.com/2010/02/69-of-companies-focus-on-twitter-61-have-no-clue-of-its-roi.html#comment-110944 [...] 69% of Companies Focus on Twitter; 61% Have No Clue of Its ROI – http://www.marketingpilgrim.com/2010/02/69-of-companies-focus-on-twitter-61-have-no-clue-of-its-roi.... [...] [...] 69% of Companies Focus on Twitter; 61% Have No Clue of Its ROI – http://www.marketingpilgrim.com/2010/02/69-of-companies-focus-on-twitt er-61-have-no-clue-of-its-roi…. [...]

]]> By: Today’s Reading: Thursday http://www.marketingpilgrim.com/2010/02/69-of-companies-focus-on-twitter-61-have-no-clue-of-its-roi.html/comment-page-1#comment-110922 Today’s Reading: Thursday Thu, 25 Feb 2010 17:49:22 +0000 http://www.marketingpilgrim.com/2010/02/69-of-companies-focus-on-twitter-61-have-no-clue-of-its-roi.html#comment-110922 [...] 69% of Companies Focus on Twitter; 61% Have No Clue of Its ROI (Marketing Pilgrim) [...] [...] 69% of Companies Focus on Twitter; 61% Have No Clue of Its ROI (Marketing Pilgrim) [...]

]]> By: Lafate Smith http://www.marketingpilgrim.com/2010/02/69-of-companies-focus-on-twitter-61-have-no-clue-of-its-roi.html/comment-page-1#comment-110919 Lafate Smith Thu, 25 Feb 2010 16:42:35 +0000 http://www.marketingpilgrim.com/2010/02/69-of-companies-focus-on-twitter-61-have-no-clue-of-its-roi.html#comment-110919 Brand improvement and awareness is without a doubt one of the great benefits from posting tweets and interacting on Twitter. However, the challenge is still trying to quantify via some type of metrics just how well one is strengthening or improving upon their brand via the time spent and methods used on Twitter (i.e. ROI). Consequently, until a better measurement is found, we are relegated to depend on website traffic data, the number of followers we have, link click through rates, etc. to reach some type of statistical measurable conclusion. Brand improvement and awareness is without a doubt one of the great benefits from posting tweets and interacting on Twitter. However, the challenge is still trying to quantify via some type of metrics just how well one is strengthening or improving upon their brand via the time spent and methods used on Twitter (i.e. ROI). Consequently, until a better measurement is found, we are relegated to depend on website traffic data, the number of followers we have, link click through rates, etc. to reach some type of statistical measurable conclusion.

]]> By: Andy Beal http://www.marketingpilgrim.com/2010/02/69-of-companies-focus-on-twitter-61-have-no-clue-of-its-roi.html/comment-page-1#comment-110912 Andy Beal Thu, 25 Feb 2010 15:24:57 +0000 http://www.marketingpilgrim.com/2010/02/69-of-companies-focus-on-twitter-61-have-no-clue-of-its-roi.html#comment-110912 I can see them OK. What resolution is your screen? I can see them OK. What resolution is your screen?

]]> By: Chris http://www.marketingpilgrim.com/2010/02/69-of-companies-focus-on-twitter-61-have-no-clue-of-its-roi.html/comment-page-1#comment-110910 Chris Thu, 25 Feb 2010 14:57:21 +0000 http://www.marketingpilgrim.com/2010/02/69-of-companies-focus-on-twitter-61-have-no-clue-of-its-roi.html#comment-110910 Am I the only one that can't read the words under the graphs? Am I the only one that can’t read the words under the graphs?

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