Comments on: 70% of Companies Plan to Spend More on Twitter & Facebook Marketing

By: Marketing Greece

Marketing Greece — Fri, 26 Feb 2010 21:51:49 +0000

Very useful info Andy thank you.

In my opinion the thing that concerns me the most is the 40% of the restricted budget for all types of marketing. We have to use more efficiently the money we give for advertising and don’t just rely on social medias only. Most of our clients have already postponed their marketing and advertising campaigns and the question here is for how long…

By: Full speed ahead: FINRA social media regs remove “excuses for delay” « DBJ Associates

Tue, 16 Feb 2010 18:07:33 +0000

[...] of this good news? Not likely: media types can breathe easier following a new study quoted by Marketing Pilgrim that while 40% of marketers report budgets down for the year, 70% plan to redeploy their resources [...]

By: Free at last: FINRA liberates advisor communications « Social Media Memo

Free at last: FINRA liberates advisor communications « Social Media Memo — Tue, 16 Feb 2010 06:30:14 +0000

[...] While traditional marketers sulk, social media types are taking heart from a new study quoted by Marketing Pilgrim that while 40% of marketers report budgets down for the year, 70% plan to redeploy their resources [...]

By: Free at last: FINRA liberates advisor communications - Advisolocity

Free at last: FINRA liberates advisor communications - Advisolocity — Tue, 16 Feb 2010 06:20:29 +0000

By: Mike B

Mike B — Wed, 10 Feb 2010 06:04:44 +0000

Great post, I would like to suggest a new site to advertise on that is not flooded with all the same old stuff, it officially lauches the 22nd. If you get your free gold account I will pay for a platinum upgrade for you (I am tryig to win our JV contest) there will be no cost to you what-so-ever. Go to http://4moretraffic.com to get your free (paid) platinum upgrade today

By: האם אתר האינטרנט ייעלם מן העולם? | חורים ברשת

האם אתר האינטרנט ייעלם מן העולם? | חורים ברשת — Mon, 08 Feb 2010 08:53:26 +0000

[...] להיות יותר חשובה מגוגל. לכן 70% מהחברות בארה”ב מתכוונות להגדיל את הוצאתן על שיווק בפייסבוק [...]

By: Bookmarks for February 8th from 08:24 to 13:22 — arghh.net

Bookmarks for February 8th from 08:24 to 13:22 — arghh.net — Mon, 08 Feb 2010 00:15:28 +0000

[...] 70% of Companies Plan to Spend More on Twitter & Facebook Marketing – 70% of Companies Plan to Spend More on Twitter & Facebook Marketing [...]

By: 70% of Companies Plan to Spend More on Twitter & Facebook Marketing | The Other Tom Jones

Sun, 07 Feb 2010 18:31:48 +0000

[...] 70% of Companies Plan to Spend More on Twitter & Facebook Marketing. [...]

By: Another report predicts a tough year for print media, radio

Another report predicts a tough year for print media, radio — Sun, 07 Feb 2010 09:36:19 +0000

[...] 70% of Companies Plan to Spend More on Twitter & Facebook Marketing (marketingpilgrim.com) [...]

By: How To Market Your Business On Facebook|Social Internet Marketing Blog : Social Internet Marketing Blog

Fri, 05 Feb 2010 00:25:11 +0000

[...] 70% οf Companies PƖаn tο Spend More οn Twitter & Facebook Marketing (marketingpilgrim.com) [...]

By: 70% of Companies will spend more on Twitter & Facebook Marketing in 2010 | Emarketip

Thu, 04 Feb 2010 18:22:02 +0000

[...] marketingpilgrim About Visit 's Website. View other posts by [...]

By: Barbra Gago

Barbra Gago — Thu, 04 Feb 2010 17:18:56 +0000

We’ve seen how this is becoming more and more of an issue. I think for B2B companies at least, the solution could be integrating a marketing automation solution that let’s you track multi-channel campaigns including social media all the way through to sales. We recently launched our gURLs (genius URLs) and I’ve been using them to track conversations from Twitter, Facebook, or LinkIN back to my site, and through to a download, webinar attendee, or sale.

Because social media is becoming such an integral part in everyone’s overall marketing strategy, it’s critical that you can prove its effectiveness as that relates to sales, not simply click-throughs by antonymous visitors. I’ve even been able to track the initial touch point, let’s say a “tweet” and have that influence the lead score within a lead scoring / nurturing campaign.

If you really want to prove the effectiveness of your campaigns (we all know social media is important, but we also know the CEO wants to know the specific ROI) you need to have a process in place that allows you to know the ROI at any point, and guess what, this is actually possible.
.-= Barbra Gago´s last blog ..Welcome to “The Genius Social” =-.

By: Chelsea Junget

Chelsea Junget — Thu, 04 Feb 2010 17:06:05 +0000

I think the ROI issue is likely more vexing than the lack of budget. If ROI could be proved clearly, the budget would likely appear

By: Tom Kasperski

Tom Kasperski — Thu, 04 Feb 2010 15:09:48 +0000

I find summaries like this to be almost useless. It would be helpful to see results reported by industry-type, but I'm not going to shell out $250 to see if the actual report does so. .-= Tom Kasperski´s last blog ..Changing the Marcom Mindset (part VII) – Marcom as an Experience =-.