Posted February 16, 2010 10:48 am by with 6 comments

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Now this looks familiar.

A new survey by Cision and Don Bates of The George Washington University, suggests that 89% of journalists source their stories from blogs, 65% from social networks such as Facebook, and 52% from Twitter.

That’s no surprise.

Yet despite this admission, journalists continue to downplay the importance of social media to their reporting efforts, with just 15% citing it as “important.”

Hmm, does that seem to you like a profession not wanting to admit that citizen-journalists and content creators are making their job obsolete?

Breaking down the data, we see that those journalists writing for web publications are more likely (69%) to use social media for news sources, than those writing for magazines (48%).

While this demonstrates the importance of pimping your company via social media channels, the survey also highlights the importance of having a kick-ass media room on your corporate site–with 96% of journalists heading in that direction, when researching a story.

Want advice on building your corporate media room? There’s a book for that! 😉

  • Elliot A

    It sounds like you think that journalists get 89% of their stories from blogs – but that’s not what the survey is saying.

    It says that 89% of journalists use blogs for research. They may be using them a couple times a month for story research.

    “Does that seem to you like a profession not wanting to admit that citizen-journalists and content creators are making their job obsolete?”


    Unfounded claims like that just reinforce the need for trained journalists.

    • I agree with each of Elliot’s points and would add that the results of the survey says:

      “Most journalists responding (84%) said news and information delivered via social media was slightly less or much less reliable/vetted than news delivered via traditional media.”

      It’s understandable that the overall view of SM as a tool is less important since it may require more work compared to other methods. And yet it still says the majority of journalists responded that SM was important or somewhat important for researching their stories.
      .-= Michael Biven´s last blog ..OS X iPhone, Evolution at a Cost of Choice =-.

  • We’re not making their jobs obsolete, far from it. But we *are* taking them down from their pedestals. No longer are pro journalists the sole purveyors of truth. And they held that position for so long, they can’t get used to being ordinary people again. It’s not unlike the sunset of aristocracy at the beginning of the 20th century.

  • well it’s true,many journalist are on facebook n twitter so they shared their stories on those sites. 🙂
    .-= jacobian´s last blog ..pengalaman yg unik hari ini =-.

  • Yep journalist will have a greater scope when they will also be in social media such as facebook. I know some journalist and of course it is important.

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