AOL has gotten some heat about their plan to overrun the Internet and in effect, the search engines, with waves of content. Many people are not keen on this plan hatched by Tim Armstrong and company to generate content at break neck speed. While it may not be popular that’s not going to stop it from happening.
Now, AOL has another content that is getting a “no comment” from AOL officially but is being reported by The Business Insider as part of the plan to bring the troubled Internet company up from the ashes. Interestingly it is going to be centered on AOL’s Patch service that Armstrong had a vested interest in at one point. Hmmmm.
According to an internal communication with employees, AOL (AOL) plans to expand Patch, its network of local news blogs, from 30 sites to “hundreds,” by the end of 2010.
The goal: “To be leaders in one of the most promising ‘white spaces’ on the Internet.”
In the same communication, AOL said it wants to be “the global and local leader in sourcing, creating, producing and delivering high quality content.”
Are you ready for AOL to be your hyperlocal reporter / blogger? It will be interesting to see how they intend to pull this off since it will take actual people in the markets to source and generate this content in order for it to be relevant.
What is your take on AOL’s push to become the global and local leader in content?