Posted February 12, 2010 8:13 am by with 0 comments

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There have apparently been some rumors (yes, there are rumor mongers in the Internet space which is SO hard to believe) that have been talking about Apple entering the search game with their own search engine. This whole game of Google v. Apple has lately been fueled by the rumor mill and comments like those made by Steve Jobs in giving his take on the “Do No Evil” mantra of Google. While that makes for some juicy headlines and speculation it is apparently not true about Apple’s attempt at search.

The Business Insider tells us the reasons why that rumor is not true.

The rumor that Apple is building its own search engine “isn’t credible,” according to a source familiar with Apple’s operations.

Our source tells us “there’s too many options” for search on the market, so there’s no reason for Apple to build its own search engine.

Another reason Apple might not want to build its own search engine: It’s getting over $100 million a year from Google in its revenue share deal, according to our source.

Now, $100 million in Apple’s case is not a huge sum of money. Of course, having that come in the door rather than putting valuable resources of time and talent on building its own engine is the better way to go. One thing that was not mentioned in the article is how long this deal is in place. This is an important piece of any business interactions between Google and Apple because as the days pass the fact that they don’t like each other is becoming very obvious. Of course, being head-to-head competitors for control of the Internet as we know it can make this happen.

There is mounting evidence that how these two giants interact is changing and may be less and less of a reality moving forward.

Our source tells us when Apple first introduced the iPhone, it hammered out its deal for Google Maps in two weeks. When Apple prepared to launch the iPhone 3G with GPS a year later, it was a six-month process “full of acrimony” to get the maps deal finished.

Google wanted access to all sorts of data from the maps, but Apple didn’t want to give it up, according to this person.

If you would like to see Business Insider’s take on the Apple side of the coin then visit their piece called 11 Apple Execs Hellbent On Destroying Google. It’s fun to think that people are rubbing their hands together furiously in Mountain View and Cupertino laughing their best “Buhahahahahaha” laughs as they plot each other’s demise. Gotta love the Internet.