Continuing Its Anti-Apple Crusade, Google Buys reMail
Who says you can’t go home again? Just ask Gabor Cselle, the founder of the successful iPhone application reMail. Cselle started as an engineering intern at Google way back in ’04 (I’m trying to make it sound like a long time ago) but since moved on and in the process founded reMail. Now, Google has come along and said that the door remains open and they would like him back.
Sounds nice right? Well, on many levels it is but the interesting part of this play is what Google is doing with the iPhone app that many people love. They are pulling it out of Apple’s app store. As for the app moving forward? Let’s let Gabor tell that story.
You might be wondering what will happen with reMail’s product. Google and reMail have decided to discontinue reMail’s iPhone application, and we have removed it from the App Store. reMail is an application on your phone. If you already have reMail, it will continue to work. We’ll even provide support for you until the end of March, and we’ve enabled all paid reMail features for you: You can activate these by clicking “Restore Purchases” inside the app. reMail downloads email directly from your email provider to your phone, and your personal information, passwords, and email are never sent to or stored on our servers.
So, Google scores twice on the same shot. They get back the talent they once had for their Gmail product and they take a shot at Apple as well. Well struck. That is of course unless you are reMail app user. A comment from “Mr” on the Cselle’s post may echo how others feel about this move.
This is great news for you and Google. See, Google is pretty hellbent on destroying the experience as much as possible on the iPhone and that is why they bought your company, so they can remove your app, and possibly incorporate it into the Droid phones.
I loved reMail. Now I wish I had never bought it.
Needless to say, the war between Google and Apple is only going to become more and more heated. Battle lines between the companies are moving from dotted to solid lines and the user base in the mobile community will need to chose sides sooner than later.
What side are you on and who do you think is the big winner in the end? Will this corporate clash benefit the people who pay for services or will they just be pawns in a much bigger game of chess?