In the video above Wanda Sykes talks about why (at the time) she isn’t a member of Facebook. She asks the question “since when did we get so social?” I think that’s a very important question to consider. 5 or 6 years ago if you wanted to connect with a family member or an old friend you might call them or send them a letter. Doesn’t that seem like a more genuine connection than taking a few seconds to approve a friend request on Facebook?
As new media marketers we are expected to bring new ideas and techniques to the table. So much so that I think some times we forget to stop and ask ourselves “is this a good idea?” A lot of marketers will say well what harm can we be doing? It’s just Twitter! The worst possible scenario for any social media marketer is to take a strong brand and make it irrelevant and annoying. Here’s the way I look at it. If you don’t have a clear strategy on how to add value to your brand in social media, they stay out of it! Otherwise you run the risk of adding to the noise and coming a across as ingenuous.