Posted February 13, 2010 7:12 am by with 1 comment

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If you are following me on Twitter or a friend on Facebook you might already be aware that I am a heartless b@st@rd. OK so maybe that’s a bit extreme but the truth is, I think a lot of what mainstream social media users take part in is a waste of time. For example I don’t thank people for retweets, I don’t participate in follow Friday, and I don’t join every Facebook fan page that comes along. Why don’t I do all of these things? Because quite honestly they do very little to help promote my ideas and the people I believe in. And more importantly they add more noise to a medium that is already saturated to the rim with useless content.

In the video above Wanda Sykes talks about why (at the time) she isn’t a member of Facebook. She asks the question “since when did we get so social?” I think that’s a very important question to consider. 5 or 6 years ago if you wanted to connect with a family member or an old friend you might call them or send them a letter. Doesn’t that seem like a more genuine connection than taking a few seconds to approve a friend request on Facebook?

As new media marketers we are expected to bring new ideas and techniques to the table. So much so that I think some times we forget to stop and ask ourselves “is this a good idea?” A lot of marketers will say well what harm can we be doing? It’s just Twitter! The worst possible scenario for any social media marketer is to take a strong brand and make it irrelevant and annoying. Here’s the way I look at it. If you don’t have a clear strategy on how to add value to your brand in social media, they stay out of it! Otherwise you run the risk of adding to the noise and coming a across as ingenuous.

  • Thank you. I check into Twitter about once a day, possibly less … the same as I check my email. I grab any promising links, re-tweet (giving the original a new audience) insightful tweets that agree with my own biases and then close Twitter out for the day.

    I check Facebook <once a week. I'll check it tonight because my son just bought a used Jag that he's pretty happy with.

    I consider FF a senseless waste of time and I also consider tweets that do not include either a URL or original content a waste of time, too, although I will tolerate the occasional memorable quote.
    .-= Bill in Detroit´s last blog ..Love is like a river that runs both ways =-.