Marketing Pilgrim

I’m not sure if you know the back story of why I decided to launch social media monitoring tool Trackur.

After completing Radically Transparent, I felt like there was a huge void between those that had outgrown Google Alerts and the monitoring tools available at that time. You had Google Alerts (free) then you had services that started at thousands of dollars.

Fast forward a couple of years–yes, Trackur is two years old this month–and Trackur has grown to be one of the most popular monitoring tools on the web. So popular in fact, that we’re racking up many agency clients–attracted by our quick, easy, and affordable tools.

I digress. No really, I digressed. While we were serving the big agencies, we kind of neglected those that I wanted to help the most: those that had outgrown the limitations of Google Alerts. So, today I’m delighted rectify that by announcing Trackur Free.

Trackur Free comes with all of the great functionality we offer in our Personal and Corporate plans, but without the price tag! You get unlimited search results, anyone can share your login, you get reports, CSV export, RSS and email alerts. Just about everything we offer. The only restriction is that you can only save one search on Trackur Free. For individuals or small businesses, that may be all you ever need!

We’re making Trackur Free retroactive, so if you’ve previously taken our 14-day free trial, you’ll find that your login has been automatically rolled over to the free account.

We hope you’ll make the switch to Trackur Free. It’s a great way to take Trackur for a spin without any time pressures and, when you’re ready, you can upgrade to any of our paid plans. Remember, even our sophisticated Agency plan is just $297–about half the price you’ll pay for many companies’ entry-level offering!

(TechCrunch also has coverage of Trackur Free)