Marketing Pilgrim's "Local" Channel

Sponsor Marketing Pilgrim's Local Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Google Maps Labs Open for Business



Google continues to move forward with its work to improve the Google Maps experience as everything gets pushed further and further down to the local level in search. By opening the Google Maps Lab and allowing you to slap a beta logo on it if you please (a little humor from the Googlers, huh?) there is a look at what they are cooking up for the future.

The Blogoscoped blog reports

When Google wants to test new features, they call them Lab experiments, and make them opt-in. Now, following many other services, Google Maps received a Lab icon. Click the green flask at the top of Google Maps and you get a chance to enable features like the following:

Drag ’n’ Zoom: Click the Drag-and-Zoom button, then draw a box on the map to immediately zoom into that place.

Aerial Imagery: Available for certain areas, aerial imagery “gives you rotatable, high-resolution overhead imagery presented in a new perspective.”

Other areas that are part of the labs experience allow the user to search for the best places in that location, giving the latitude and longitude of the selected area as well as the ability to rotate maps.

While the Labs experience that Google has had with other services provides the history that not everything in Labs makes the cut this opening says something about just how serious Google is about local search. Why wouldn’t they be considering the pile of money that it represents and someone has to take it, right?