In a nutshell, Android devices can now access searches made on your computer or other devices. If you do a search query on your desktop then hit the road with your Android phone you can now have that search available on the go. The Official Google Mobile Blog states
If you often use both a computer and a mobile phone in your daily routine, it can seem like a hassle when they don’t stay in sync. You might spend time on your computer looking for a great used bookstore, only to forget the name of the place when you are ready to get directions from your phone. Sure, you could print directions in advance, but we believe smartphones are “smart” because they save you time. That’s why today we’re making your phone a bit smarter with the introduction of personalized suggestions and synchronized starring in Google Maps for mobile on Android.
Google continues to make these kinds of updates aimed directly at the market that is making smartphone choices. If there is a chance to jump ship from say, Verizon, it can be tempting to go over to AT&T for the iPhone. In my case, I have a BlackBerry Storm that needs to be replaced. I have thought about an iPhone forever but Android phones are looking like a strong choice because of my near dependency on Google services. My iPod Touch can do the app thing but carrying two devices kinda sucks. Honestly, though, it may be worth the hassle if Google is going to just do more on the Android phone.
The blog gives a scenario where this feature could come in handy
Personalized suggestions make it easy to find places you’ve previously searched for. For example, imagine you’re on your computer and you come across the Place Page for Mario’s Bohemian Cigar Store Cafe. After reading reviews, you decide to stop in for lunch. When you’re ready to go and want to get directions, just open Google Maps on your phone, start typing “mar,” and you’ll quickly see a suggestion – saving you from re-typing a long query and making it easier and faster to be on your way.
The fight is definitely on between Google and just about everyone else. It gets some people like Steve Jobs pretty riled up. What’s more important though is that it gets customers fired up to have a smartphone that helps them be more efficient with the tools that they already rely on for efficiency.
This is only going to get more intense so fasten your seat belts and be ready for the fireworks should be created that the rest of this year and many more to come.