Google’s Smartphone Gains Should Create Some Buzz
All the online world is buzzing about the introduction of Google’s Buzz yesterday. The competitor (or death knell) to FriendFeed has everyone wondering just how much of the social media market can Google ‘control’ by playing the intermediary. Considering how far reaching their other services are I think it looks more and more like Google could end up in the driver’s seat after all of this.
Another prong of their attack on Facebook, Twitter, Apple and the online world in general relates to the move into smartphones / mobile devices which are becoming a critical component of the social web. As more and more chances pop up to tell everyone about everything, those who feel the need will want to do this at any time so being able to use these services ‘on the go’ is critical. Google’s Android movement is now looking to be more and more important as the likelihood for Google apps to best work on, you guessed it, a Google device makes good business sense.
According to comScore and ars technica Android devices are making their move but still have a ways to go to catch up to RIM (BlackBerry) and Apple’s iPhone. My guess is that by the end of this year this chart may look considerably different in favor of Google’s plan.
Oh, by the way, a note to Palm and Microsoft. That object in your rear-view mirror that is getting bigger very fast is going to catch you so move over and start planning another route.
I have written here about my iPhone dilemma. I am a Verizon customer in the middle of a contract with a BlackBerry Storm. I am squeamish on AT&T issues but realize that greater adoption of Android devices could make Verizon’s network act like its competitor’s. While I am close to making a change on the phone (sorry BB, game over) I am more and more convinced that the Android device is the better choice. It’s not nearly as sexy as an iPhone, but considering the importance of Google to my daily existence it will be much more practical. Google has already exhibited its willingness to roll search related features out to Android devices only and my guess is that it will be a trend in the future.
We have heard from other readers about their choices in the smartphone market. In the past it has been the ‘wow factor’ that has driven many moves. If Google continues to do the things it has been doing it may be just as important to consider the ‘now factor’ which is less about being entertained and more about being efficient and effective right now.
Any thoughts on the matter?