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Holy 1999: MySpace in Google Search (Oh, with Real Time)




Buzzy buzz buzz. Google would really like to keep us from thinking about PAY NO ATTENTION Buzz TO THE MAN BEHIND THE CURTAIN, and old pal MySpace is here to help: the real time search deal the two discussed in December is now live. Oh boy, oh boy, real time updates from that cutting edge social MySpace right in Google!

Hm? What’s that? Is 2010 and Google’s had real-time results from social networks including Twitter and Facebook for months?

Oh. Much less cool ;) .

Yep, as they said a while ago, Google’s using MySpace’s real time API to import real time updates (they do that on MySpace?) into selected SERPs. I’d go out looking for these results in the wild, but somehow I think they’re pretty hard to find. Even when I look for updates on news and current events in Google, I seldom see the real time results (or maybe I just don’t scroll down). Luckily, MySpace provides a few examples for me:

I love the Olympics. Every (other) year, I think, “Meh, I don’t really care about the Olympics,” and then I get sucked in and watch them obsessively. (“Go, go, person I’ve never heard of, representing a country I don’t care about, in a sport I’ve never seen before! Win!”) And I’m super glad that I can see what MySpacers think about the events. (Not. Did you read those comments?)

Um, anyway, I like that MySpace’s integration with Google is so flawless that the best way to get their real-time results is to actually include “MySpace” in the query. I suppose that’ll keep extraneous social results from showing up in my SERPs, though, so I’m happy :D .

On the other hand, it is convenient if you want to know what people are saying about a topic on MySpace. I can’t imagine a scenario where I’d want to, but . . . you know, it could happen.

What do you think? Are you looking forward to oh-so-pertinent results from MySpace coming to a SERP near you?

  • http://www.digitalmarketingzen.com David Wells

    If these are integrated into the regular SERPs pages, I will be very displeased.

    Google is (and hopefully will remain) a source for relevant content. I don’t care what north_star_22 is saying about the Olympics or about anything for that matter. Let Cnn quote them on their shows…

    Real time search is interesting but not very useful at the moment. Unless you are looking for random insights from the masses. Better filtering would be nice.
    .-= David Wells´s last blog ..How Hootsuite stole my juice =-.