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Microsoft Yahoo Search Deal Passes Regulatory Hurdle

posted on February 19, 2010


Well, it’s official. The partnership which will lead to the blending of the “other search engines” Yahoo and bing, has been given the government seal of approval by both the US Department of Justice and the European Commission.

The integration of the two engines will be started immediately and it will take until 2011 before the advertising part of the deal is integrated. According to the Yahoo Search Blog what lies ahead is something they are pretty excited about.

And what you’re seeing today is just the tip of the iceberg. With Microsoft providing us the underlying list of search results, our Yahoo! team can now focus on making the overall experience of finding stuff online and getting things done easier for you – whether you’re searching at yahoo.com or just looking for specific information in the moment while using our many great products and properties on any device. We have lots of ideas for things we can do to help you with three main aspects of searching:

Ways to find things faster when you’re just starting your search – by continuing to enhance our great Search Assist technology and also weaving search more deeply and conveniently into other Yahoo! products.

New ways to help you explore the things that matter most – whether that’s with more rich results and options for organizing the search results page, or by showing you interesting Search topics that you might want to browse through in other relevant places that you spend your time on Yahoo!

More apps and other tools to help you get things done as quickly as possible. We know that people don’t want to search per se – you want to complete tasks in your day, and we’ll be inventing new ways to help you do that.

Yahoo sounds like a politician with lots of generalities and little hard information but at least we now know that there is nothing standing in the way of looking at what bingahoo means to the overall search picture.

Now that this is back in the news I guess it’s time to make predictions about whether this union will ding Google. So what do you think? Are you ready for the rest of the year filled with announcements about “improvements” in search while the world continues to use Google?


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  • http://www.jaankanellis.com Jaan Kanellis

    Yahoo/Bing just tell us when the Bing results will start showing on Yahoo. Sounds like they dont have the slightest idea when either
    .-= Jaan Kanellis´s last blog ..Bing Results Showing on Yahoo? =-.

  • http://www.stellarpointgroup.com Go2Mach2

    Very Interesting…but not Surprising!
    We deal with the three major search engines every day and each of them has their pros and cons.
    http://www.stellarpointgroup.com/seo.html

    It easy easy to see how a Yahoo/Bing combination might direct their attention towards a consumer search audience – Yahoo already tends to lean in that direction and Bing would only be a plus – but when it comes to searches in the business world – Google leads the parade.

    I think a little competition is always a good thing – My prediction: Google will be announcing new improvements all year! They have already started the process with their personal search announcement 2 months ago – the casual consumer search world tends to like it and the business search world does not. Google is good and this can only make them work harder to improve themselves. Thanks for the update!

  • http://www.seo-theory.com/ Michael Martinez

    Yahoo!’s reassurances that they really aren’t abandoning search ring very hollow when you consider that Microsoft is taking on the Yahoo! core search engineering team.

    If anyone documents a drop in cost-of-acquisition for pay-per-click advertising in search after all the bells and whistles are switched out, I’ll be interested in reading their study.

    And as for Microsoft becoming more competitive with Google: they were doing that already and this deal won’t in any way accelerate the process. It just knocks a competitor out of the industry without forcing Microsoft to actually compete.

    There are so many levels of irony in that arrangement it will take years to figure them all out.
    .-= Michael Martinez´s last blog ..Good-bye Yahoo! Search =-.

  • http://seopunch.com/ Gregg Brown

    Looking at the big picture, consumers would be better served if Google had a stiff competitor. Right now, there are only two weak competitors. If combining the strengths of Yahoo and Bing would bring about a strong competitor to Google, it would make “search” better for consumers. But only time will tell.
    .-= Gregg Brown´s last blog ..Five Deadly SEO Sins That Will Hurt Your Website =-.

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