Well, it’s official. The partnership which will lead to the blending of the “other search engines” Yahoo and bing, has been given the government seal of approval by both the US Department of Justice and the European Commission.
The integration of the two engines will be started immediately and it will take until 2011 before the advertising part of the deal is integrated. According to the Yahoo Search Blog what lies ahead is something they are pretty excited about.
And what you’re seeing today is just the tip of the iceberg. With Microsoft providing us the underlying list of search results, our Yahoo! team can now focus on making the overall experience of finding stuff online and getting things done easier for you – whether you’re searching at yahoo.com or just looking for specific information in the moment while using our many great products and properties on any device. We have lots of ideas for things we can do to help you with three main aspects of searching:
Ways to find things faster when you’re just starting your search – by continuing to enhance our great Search Assist technology and also weaving search more deeply and conveniently into other Yahoo! products.
New ways to help you explore the things that matter most – whether that’s with more rich results and options for organizing the search results page, or by showing you interesting Search topics that you might want to browse through in other relevant places that you spend your time on Yahoo!
More apps and other tools to help you get things done as quickly as possible. We know that people don’t want to search per se – you want to complete tasks in your day, and we’ll be inventing new ways to help you do that.
Yahoo sounds like a politician with lots of generalities and little hard information but at least we now know that there is nothing standing in the way of looking at what bingahoo means to the overall search picture.
Now that this is back in the news I guess it’s time to make predictions about whether this union will ding Google. So what do you think? Are you ready for the rest of the year filled with announcements about “improvements” in search while the world continues to use Google?