Super Bowl Ad Searches Less Brand Specific

One of the hopes of anyone who paid the money to advertise on this year’s Super Bowl (or any year for that matter) is to generate sales and web traffic. In addition, it would be nice result if the number of searches for your brand went up as well. Based on some research by Hitwise, I suspect that the retention rate for Bud Light commercials run during the game goes down as the consumption rate of Bud Light during the game goes up but that’s my informal theory.

It appears that in the week following a Super Bowl people seem to need a little reminder (or some kind of aggregation) of what ads were run during the big game. Hitwise ran some numbers on searches for Super Bowl ads for the week ending February 13 to see what the search landscape looked like and it was not exactly brand specific.

Why Using Google Means You’re Just Plain Lazy

Do you use any of Google’s products?

Search? Gmail? Reader? Docs?

Then you’re probably one of the laziest people on the internet. Look at you, pathetic!

Now, before you scroll down to the comments section to complain–which I know you will do anyway–let me add this: I’m lazier than all of you!

I started thinking about my cyber-lethargy after reading Tom Krazil’s account of how he gave up Google for a week. I know, that inner mocking voice of yours is thinking: ooh, a whole week? But have you tried it recently?

Krazil admits that it really wasn’t that scary to switch from Google–the world didn’t collapse around him–but it did take a lot of planning and the energy to break from his normal routine.

Becoming a Mom Changes Media Patterns Significantly

If there was ever a market segment that gets attention in big chunks (whether deserved or not) it’s the moms of the world. There are mommy bloggers who have held sway over brands and made brands bend to their will at times. The Motrin incident (sounds like social media’s answer to The Bourne Ultimatum doesn’t it?) was evidence of how this group can make a fuss and create change. This powerful market segment demands the attention of the online marketer in many areas because it is estimated that moms control 80% of household spending annually which represents a whopping $1.7 trillion (with a T).

eMarketer and BabyCenter is providing some insight into how this group works and the changes that occur in online behavior when a woman turns into a mom.

50 Million Tweets Per Day? We’re Going to Need a Bigger Boat!

It appears Twitter is finally had enough of third-party analytics companies getting all of the publicity over tweet counts–so it’s spilling the official beans.

Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day. Today, we are seeing 50 million tweets per day—that’s an average of 600 tweets per second.

I may have to admit to contributing maybe half that number on some days. ;-)

NY Times to Put Blogs Behind Paywall

After years of debate and experimentation, the New York Times announced its decision of a pay-meter system last month. Although the switch isn’t due for more than a year, we’ve all had our questions. Last week, executives of the Times took the opportunity at the paidContent conference to answer those questions.

Unfortunately, it looks like they’re not all on the same page, especially when it comes to the many popular blogs hosted by the Times. Reports Felix Salmon of Reuters:

[Senior VP of Digital Operations Martin] Nisenholtz did say quite clearly that he expected ad revenue to go up rather than down, which implied to me that that paywall was going to be pretty porous. And [owner Arthur Sulzberger] said that “we are not trying to eliminate ourselves from the digital ecosystem”. But when I asked about specifics, it all got rather messy. It started when I asked whether the NYT’s own blogs would be counted towards the quota, and Nisenholtz replied that “our intention is to keep blogs behind the wall”.

People You Know Influential, Social Media Isn’t, in Purchase Decisions

People may be more honest on Facebook these days, but we still don’t trust them. MediaPost reports that an ARAnet study shows social media and search engine recommendations coming out tied among the general population—but search engine recommendations leap out in front among affluent (>$75,000/yr—49%) and younger adults (25-34—50% vs. 31% for social media).

However, the general consensus was that personal advice from friends or family members was tops, with 59% rating it as important in influencing their buying decisions. But to me, that sounds like a completely different dynamic—are we supposed to be measuring the influence of people we know vs. strangers vs. corporate messages, or are we measuring what medium is more influential? If your mom delivers her advice via your Facebook wall, are you less likely to take it than if she told you in a phone call? Is it surprising that most people trust people they know, who know them and their preferences, than random strangers on search engines or social networks?

In Amazon We Trust While Toyota Is A TBD

Some more Monday morning research for you to consider while getting back into work mode. A report from Millward Brown takes a look at the top trusted brands in the US based on trust and recommendation. These factors are combined into what the researchers call “TrustR” which is a new metric for understanding and strengthening the bond between consumers and brands. In this day and age where trust is more elusive than ever since it appears that saying whatever needs to be said to get out of any situation is more than OK, we will need some measurement of a brand’s trust level.

So who are the big winners according to Millward Brown?

This number was arrived at by using the following formula