One of the hopes of anyone who paid the money to advertise on this year’s Super Bowl (or any year for that matter) is to generate sales and web traffic. In addition, it would be nice result if the number of searches for your brand went up as well. Based on some research by Hitwise, I suspect that the retention rate for Bud Light commercials run during the game goes down as the consumption rate of Bud Light during the game goes up but that’s my informal theory.
It appears that in the week following a Super Bowl people seem to need a little reminder (or some kind of aggregation) of what ads were run during the big game. Hitwise ran some numbers on searches for Super Bowl ads for the week ending February 13 to see what the search landscape looked like and it was not exactly brand specific.