Comments on: Study Shows Facebook’s Retail Appeal http://www.marketingpilgrim.com/2010/02/study-shows-facebooks-retail-appeal.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Is Social Media worth the effort? http://www.marketingpilgrim.com/2010/02/study-shows-facebooks-retail-appeal.html/comment-page-1#comment-110016 Is Social Media worth the effort? Mon, 15 Feb 2010 01:56:13 +0000 http://www.marketingpilgrim.com/?p=15925#comment-110016 [...] Study Shows Facebook’s Retail Appeal (marketingpilgrim.com) [...] [...] Study Shows Facebook’s Retail Appeal (marketingpilgrim.com) [...]

]]> By: retailsweden – Facebook givet val för retail http://www.marketingpilgrim.com/2010/02/study-shows-facebooks-retail-appeal.html/comment-page-1#comment-109710 retailsweden – Facebook givet val för retail Thu, 11 Feb 2010 13:58:08 +0000 http://www.marketingpilgrim.com/?p=15925#comment-109710 [...] ny undersökning visar att Facebook är ”The place to be” när det handlar om retail. Läs mer hos Marketing Pilgrim. Några fakta från [...] [...] ny undersökning visar att Facebook är ”The place to be” när det handlar om retail. Läs mer hos Marketing Pilgrim. Några fakta från [...]

]]> By: Tom Kasperski http://www.marketingpilgrim.com/2010/02/study-shows-facebooks-retail-appeal.html/comment-page-1#comment-109525 Tom Kasperski Tue, 09 Feb 2010 15:15:26 +0000 http://www.marketingpilgrim.com/?p=15925#comment-109525 Consumers want deals. That's been the #1 reason consumers say they engage brands (especially CPGs) in the digital space for as long as I can remember. What some brands haven't fully learned is to use this insight to draw consumers into a deeper level of engagement. Instead, too many brands lead with branded entertainment, promotions, dialog through social media, or complex loyalty programs. Because deals don't seem sexy, they avoid them. Deals can and should be used as an ice-breaker, but it doesn't need to end there. .-= Tom Kasperski´s last blog ..<a href="http://koolaidantidote.wordpress.com/2010/02/03/changing-the-marcom-mindset-part-viii-%E2%80%93-mindsets-are-hard-to-break/" rel="nofollow">Changing the Marcom Mindset (part VIII) – Mindsets are Hard to Break</a> =-. Consumers want deals. That’s been the #1 reason consumers say they engage brands (especially CPGs) in the digital space for as long as I can remember. What some brands haven’t fully learned is to use this insight to draw consumers into a deeper level of engagement. Instead, too many brands lead with branded entertainment, promotions, dialog through social media, or complex loyalty programs. Because deals don’t seem sexy, they avoid them.

Deals can and should be used as an ice-breaker, but it doesn’t need to end there.
.-= Tom Kasperski´s last blog ..Changing the Marcom Mindset (part VIII) – Mindsets are Hard to Break =-.

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