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The Sky Is Falling! (And So Is Google’s Market Share)




Neilsen has reported their search market share numbers for January—and Google seems to have forgotten which way is up. While the search giant is still #1 and in no danger, they lost a percentage point of the search query market from December, falling from 67.3% to 66.3% of all queries.

If Google’s, losing, who’s gaining? Just about everyone else, actually. The other major search engines either held steady or gained slightly—Yahoo was up 0.1 percentage points (to 14.5%), Bing gained 1 percentage point (to 10.9%) and nearly all the smaller search engines in the top ten increased their share month over month.

The overall search query market increased by over 300 million searches. About a third of those queries were run through Google. Yahoo saw over 50 million more queries in January, while Bing fielded 130 million more queries than it did in December.

Is this a significant trend? Of course not. Most likely, other search engine monitoring services won’t see the same change. And it doesn’t seem like a percentage point is going to hurt Google much in the long run, since their overall number of search queries is still growing anyway.

Or maybe Google bought that Super Bowl ad just in time.

What do you think?

  • http://www.intelligentspeculator.net IntelligentSpeculator

    Interesting numbers yes, I tend to believe that Bing is indeed paying a lot of money right now to gain extra market share and it will be interesting to see how long they will want to keep up the spending. I would imagine that at some point they will want their search operation to be profitable but for now, maybe just getting extra market share is good enough?
    .-= IntelligentSpeculator´s last blog ..Greece… the next Lehman??… what to do next? =-.

  • http://www.masonworld.com Mark Mason

    Interesting — but I wonder if a single point of share is statistically significant. I am sure that their sample is impossibly small compared to the actual number of searches. Do they publish their method for collecting data?
    .-= Mark Mason´s last blog ..Outsourcing Backlinks =-.

  • http://www.bigpictureweb.com Josh Braaten

    Perhaps more people are starting to fear Google’s monolithic presence and are looking to diversify their search habits. Microsoft’s advertising probably doesn’t hurt either.
    .-= Josh Braaten´s last blog ..A Blog Measurement Guide: Learn to Track Blog Comments =-.

  • http://www.awebguy.com Mark Aaron Murnahan

    Did Neilsen mention how many people don’t believe Neilsen ratings? What about their market share? I know a lot of people in television (of great importance to Neilsen) who decided to stop paying the six digits per year for their ratings because they are not of value anymore.
    .-= Mark Aaron Murnahan´s last blog ..Social Media Transparency Meets Business Decorum =-.